“Flatten the curve.” Thanks (or no thanks) to COVID-19, this phrase has become part of our daily vocabulary. It’s everywhere: in headline news, on social media, and chats between co-workers and friends. Just one month ago, we hadn’t even heard of it, even though this debilitating disease was sweeping through Asia.

Fast forward to today and we are in the midst of a global pandemic. For me, it feels unworldly. It’s like we’re trapped in an apocalyptic sci-fi movie except there’s no Brad Pitt in sight to save us. Read More

Fisher-Price launched a brand refresh effort in December of 2019. The work done by Pentagram, Wieden+Kennedy and Fisher-Price is a masterclass on brand expression. The coordination of different agencies, contrasted brand history, varied expressions across multiple touchpoints for multiple products, and a pitch-perfect execution like this doesn’t happen by accident. You would be forgiven if you thought that with money, size, and ubiquity, a brand refresh effort like this would be relatively common. Not easy, but certainly not a risky endeavor. Read More

Should you create a mobile optimized site or a responsive one? In this episode, Scott and Nathan discuss the benefits and disadvantages of each execution. Read More

Creative marketing communications firm Bozell today announced the agency received multiple interactive and design awards. QRinkle, the agency’s custom-designed QR Code Generator Tool, won “Best Interactive Services Website” from the Web Marketing Association’s 2012 WebAwards. Bozell also received “Standard of Excellence” awards for its website redesigns for Blue Cross and Blue Shield of Nebraska and Right At Home. In addition, Bozell received “Silver Awards” from the International Academy of Visual Arts’ 2012 W³ Awards for QRinkle and its redesign of the Westlake Ace Hardware website. Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

Urban. Hip. Inspired. When Bozell announced its plans to relocate from the FNB Business Park to downtown’s Old Market Lofts building, that’s what we envisioned our new office space would be. But, as we soon found out, maintaining a consistent brand image while transitioning from clean corporate cubicles to a gritty downtown warehouse takes a little time. Read More

In late May the Bozell team embarked on a two-day photo and video shoot capturing images for Borsheims’ 2011/2012 Engagements campaign.  This is the first time Borsheims has used custom lifestyle photography to create an emotional connection with consumers.  The campaign aims at capturing the intimate slice-of-life moments a couple shares every day – from a simple glance to a foot nudge under the breakfast table.  These are the little things that create a couple’s forever.  Read More

You don’t necessarily have to do things yourself if you want it done right, but sometimes, it can be awfully rewarding. We’ve got a flurry of activity going on around the office in advance of our open house. It’s not just the cleaning and organizing and standard preparations that you’d expect. We’re building furniture, moving walls, rearranging furniture, hanging signs and lights – we’re designing our space and creating a special environment. And it’s a lot of fun.