Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, Read More

Image Credit: Facebook.com

Rebranding a giant like Facebook is an impossible task – a no-win situation that will be examined by everyone. So that’s just what we did. Three Bozellers share their takes on Facebook turned Meta. Read More

Putting yourself out there can be really difficult, especially for those of us who are a bit more reserved and have quieter personalities. Pushing through the wall of self-doubt can be tricky. But you’re not alone. As a designer at an advertising agency, I go through the process of being vulnerable and putting my work up for approval and criticism regularly. Read More

Let’s face it. Creativity has taken a bit of a hit ever since the pandemic started. Working from home, virtual brainstorms – it all takes its toll on our artistic minds and spirits. But with a new year comes the chance for a new start. So I’ve asked members of our creative team at Bozell to share with me how they reignite their creative flames. And here’s what they had to say. Read More

I love logo projects. As a non-designer, seeing the team dream up relatively simple visuals, from seemingly nothing, that can translate a complex brand is exciting. So when we recently got the opportunity to create a whole suite of event logos for a long-time partner, I couldn’t wait to see the results. Here’s how it went.

In 2019, Wellness Council of the Midlands (WELLCOM) and Live Well Omaha merged to form a new nonprofit – The Wellbeing Partners. Read More