June 1st, 2022
Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, Read More
November 10th, 2021
April 26th, 2021
Putting yourself out there can be really difficult, especially for those of us who are a bit more reserved and have quieter personalities. Pushing through the wall of self-doubt can be tricky. But you’re not alone. As a designer at an advertising agency, I go through the process of being vulnerable and putting my work up for approval and criticism regularly. Read More
January 22nd, 2021
Let’s face it. Creativity has taken a bit of a hit ever since the pandemic started. Working from home, virtual brainstorms – it all takes its toll on our artistic minds and spirits. But with a new year comes the chance for a new start. So I’ve asked members of our creative team at Bozell to share with me how they reignite their creative flames. And here’s what they had to say. Read More
August 20th, 2020
I love logo projects. As a non-designer, seeing the team dream up relatively simple visuals, from seemingly nothing, that can translate a complex brand is exciting. So when we recently got the opportunity to create a whole suite of event logos for a long-time partner, I couldn’t wait to see the results. Here’s how it went.
June 18th, 2020
Ever wonder why your ads are not converting as much as you’d like? Or why your visitors are not staying on your website for very long? In this episode, senior UI/UX designer Justin Henriksen explains why it doesn’t matter how great your advertising is if you’re not thinking through the UI and UX on the other side of the ad. He helps us understand the difference between the two, as well as how both should work together to create a “holistic customer journey” that will support your business objectives and keep your customers happy. Read More
May 4th, 2020
Creative Director Dan Cooper discusses the age-old ad agency stereotype – that it’s creative versus account service and blood will be shed. He quickly puts the dated myth to rest, detailing the importance of each discipline within an agency working together, learning from one another and being open to different perspectives and solutions. Because, that’s how you truly get the best result in the end. Read More
April 16th, 2020
So, you think you want to rebrand. After all, companies rebrand all the time, right?
Maybe you feel like you’ve lost touch with your customer base. Or maybe you want to expand market share. Maybe your brand isn’t capturing and representing your core values as much as you would like. Or maybe your company needs to make a clean break with a troubled past and introduce itself anew to the marketplace.
But do you know how much of a change you’ll need to make to
your brand? Read More
March 20th, 2020
“Flatten the curve.” Thanks (or no thanks) to COVID-19, this phrase has become part of our daily vocabulary. It’s everywhere: in headline news, on social media, and chats between co-workers and friends. Just one month ago, we hadn’t even heard of it, even though this debilitating disease was sweeping through Asia.
Fast forward to today and we are in the midst of a global pandemic. For me, it feels unworldly. It’s like we’re trapped in an apocalyptic sci-fi movie except there’s no Brad Pitt in sight to save us. Read More