Media Planning & Buying

The term “Mobilegeddon”  has being bandied around the last few days by the media to characterize the change Google is implementing today relative to mobile search results.
While Google’s algorithm change will certainly impact many companies that don’t have mobile-ready sites, it’s a logical move. And one Google has been pushing for the last two years. In reality, we’ve ALL been talking about the impact of mobile and this change may be the push needed to make sites more usable for consumers. Read More

Creative marketing communications firm Bozell received multiple international and local industry awards this fall for public relations, interactive and design. Read More

The most popular genre in 2012 was action/adventure
Action/adventure remained the most popular genre among all racial/ethnic groups
Musicals were the least popular genre among all racial/ethnic groups, but art house/indie received the fewest votes overall
African Americans were the biggest fans of dramas
Hispanics and Asians appreciated romantic comedies most

How much of the ranking is based on the perceived quality of 2012 movies available in each genre? For example, if someone felt there were not good musicals in 2012 but normally enjoys musicals, Read More

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front they guys will discuss how iPads have now become responsible for 4% of total retail revenue. Share your thoughts on the blog or on the Bozell Youtube Channel. Read More

When it comes to measuring the success of an online display campaign a new research study shows having your ad seen matters more than having your ad clicked. Read More

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

One of the more interesting panels I addend at SXSW was titled FutureShop – Virtual QR Stores NFC Receipts and more. The focus of the panel discussion was obviously mobile and how consumers have changed their behaviors. Read More

Daily deal sites Groupon and LivingSocial saw their audiences approximately triple in the year to April 2011, with gains of 250% and 182%, respectively, according to comScore’s “State of the US Online Retail Economy in Q1 2011” report. But while both play in the same space, differences have emerged in the geographies and demographics of their users, as well as their deployment of display and paid search advertising. Read More

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More