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Thinking › Issues ›

2016 Issue 3

IN THIS ISSUE

Oh So Social


by Bozell

Blog

An insight into 12 of today’s most popular social media channels. What it is. Who’s using it. And how you can make it work for you. STATS INSIDE: To compare each of these social media channels equally, we analyzed how many people in each age group use the medium, based on total U.S....

Pin It On Up


by Jordan Bath

Blog

At first, the endless scroll of image after image can send a company running in fear. How do you manage such an extensive collection of images and ideas? Where is my target audience? How can I guarantee that they’re seeing my content? By pairing a few best practices and Pinterest’s latest...

Don't Kill the Vibe.


by Laura Spaulding

Blog

Pair your brand with someone’s new favorite band. Because Pandora uses an algorithm to provide music recommendations to its users, advertisers have the capability of reaching a hyper-targeted audience. With 15 second and 30 second audio and video ads, display ads, branded stations, sponsored...

YouTube for your brand, not your cat.


by Tracy Koeneke

Blog

Big news. YouTube is capable of producing so much more than just hours of fabulously entertaining cat videos. (Not that we don’t enjoy those, too.) But utilize this platform strategically, and your company can harness an unbelievably powerful channel. Let’s put this in perspective. About one...

Facebook: Give 'em a Crown


by Kim Mickelsen

Blog

Of the U.S. social networking ad spend, Facebook holds just over 73 percent. Advertising revenue has grown by more than 50 percent since 2015. In the U.S., 59 percent of Americans use Facebook monthly. So yes, Facebook still reigns as king of the social networks. But where is it heading?...

Go Ahead, Tweet About It


by Kim Mickelsen

Blog

Twitter is the ideal platform for real-time communication and has proven its worth among news organizations and marketers. But that same real-time communication means that an environment can change in an instant. Brands can stay on top of this fluid platform by monitoring conversations, posting...

Shall we chat about it?


by Bozell

Blog

Welcome to the “new internet.” Okay, maybe we won’t take it that far yet. But chatbots are taking the internet and messaging apps by storm. And for the first time, people are using messenger apps more than they are using social networks. Already there are countless chatbots available to...

The New World of Networking


by David Moore

Blog

There’s an old saying: “It’s not what you know, it’s who you know.” LinkedIn is proof of concept for that idea. Specifically for business networking, it’s not a place to share the latest cat video, joke or puzzle. It’s where you can quickly learn not about the business you’re...

Do It for the Insta


by Tim Young

Blog

People like to look at pretty things. It’s that simple. Whether you’re curating a personal Instagram account or creating a paid advertising campaign, fostering a visual community and a consistent aesthetic should be the cornerstone of your Instagram strategy. While Instagram offers in-app...

A Disappearing Act: Snap’s limited availability drives engagement.


by Ryan Weidman

Blog

If you have one chance to watch a ten second video, you’re probably going to pay attention. This is how Snap ensures that its users are engaged; messaging is always full screen, always by the user’s choice and always mobile. Direct advertising and brand sponsored filters continue to come with a...

Reddit: Give It an Upvote


by Ryan Weidman

Blog

To an unfamiliar user, Reddit can be disorienting. It’s not the most visually pleasing, content seems to spill from every crevice of the site and the organization feels jumbled. Spend a bit of time, however, and you’ll see why Reddit continues to be a bustling webpage. The...

Get a Digital Backstage Pass with Periscope


by Jordan Bath

Blog

It can be tempting to show your followers only perfectly packaged and presented content. We’re here to advise you to ditch that strategy when using Periscope. Built with an “as it’s happening” template, the content posted on Periscope is perceived as personal and raw. Your company will...