If you have one chance to watch a ten second video, you’re probably going to pay attention. This is how Snap ensures that its users are engaged; messaging is always full screen, always by the user’s choice and always mobile. Direct advertising and brand sponsored filters continue to come with a high price tag, but by creating an exclusive brand Snap account and cross promoting, it’s a great cost-effective option for reaching younger audiences. Pull back the curtain and give viewers a peek into exclusive footage for a refreshing perception of authenticity and trustworthiness.