An insight into 12 of today’s most popular social media channels. What it is. Who’s using it. And how you can make it work for you.

STATS INSIDE: To compare each of these social media channels equally, we analyzed how many people in each age group use the medium, based on total U.S. population. This way, you can see a genuine total reach into each age group, rather than percentages of online users only, or percentages of demographics within that particular social media channel.