How the landscape has (and hasn’t) changed in the last 100 years.
We’re officially 100 years old (we look pretty good for our age, if we do say ourselves), and this milestone has us feeling a bit nostalgic. So, for this issue of Thinking, we are taking a deep dive into the different facets of marketing and offering our professional opinions on how things have (and sometimes haven’t) changed over the course of a century. We even reminisce about some of the oldest and most iconic campaigns we’ve created over the years.
In this issue:
- 1921 Facts
A quick look at the advertising landscape 100 years ago.
- The Evolution Of Influencer Marketing
How social media democratized, but didn’t create, the “influencer.”
- The Time-honored Tradition of Unexpected Messaging
How a 1970s ad campaign still shows what’s possible in a commoditized world.
- The Full Circle of Digital Advertising
How digital spending and online revenue have changed.
- Embracing Change
What I Learned from 1996’s Bozell.com
- Where Are They Now?
A look back at people and characters who made some of our campaigns so memorable.