Social Media

Using social media in a linear way is a thing of the past.
Brands, small and large, are using social not only to engage with and speak directly to their target consumers, but also to learn about their audiences’preferences, integrate campaigns, inform creative strategies, and test-and-learn with new products and features. Read More

Social media platforms are making efforts to become more socially
responsible, but at what cost? For now, the answer is uncertain.

The social media realm has been buzzing this week following the announcement that Instagram will begin hiding Like counts in the U.S., a continuation of a test that started rolling out to other countries last May. This test was then broadened to a global scale yesterday, through a post on Instagram’s Twitter account. Read More

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

Photo © Yahoo! Sports

Sports have been a part of my entire life. I’m fairly certain I was shooting hoops before I could walk. I often played a pickup game of Wiffle Ball every day after school with neighborhood friends. I carried that love of sports and transformed it into running as an adult. Read More

Last week, I became the proud owner of my dream plant – a beautiful 10” monstera deliciosa. I drove home from the nursery with the plant belted into my passengers’ seat and called my parents when I got home to tell them about the newest edition to my 29-member plant family. Read More

If you’re an avid watcher of YouTube, like myself, you probably noticed yet another YouTube “scandal” a couple of weeks ago. A classic tale of he said, she said. For one YouTuber in the beauty community, this resulted in a few million subscribers lost, unfollows from close friends, a few nasty tweets, and an overall rough week. Read More

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More

Sexual harassment has existed as long as sexuality has existed. In years past, some women spoke out and were vindicated, but many were humiliated and lived to regret their attempts to seek justice.
Over the years, it became clear that not all of the claims were valid, but it was also evident that far more of the legitimate complaints were left unvoiced.
Alyssa Milano’s request that victims respond to her tweet with a #metoo has changed the course of the relationship between the sexes irrevocably. Read More

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

I just read an article discussing Johnson & Johnson and content creator Scarlett Dixon’s Instagram post that is so clearly staged with a bottle of Listerine that it’s laughable. To the point that it makes you wonder if the bizarreness was intentional. Read More