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Social Media

June 12th, 2019

mganley

Cancel Culture: What it Means for Influencers and Brands

If you’re an avid watcher of YouTube, like myself, you probably noticed yet another YouTube “scandal” a couple of weeks ago. A classic tale of he said, she said. For one YouTuber in the beauty community, this resulted in a few million subscribers lost, unfollows from close friends, a few nasty tweets, and an overall rough week. Read More

February 6th, 2019

rweber

Pinteresting Strategies for Food Brands

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More

December 27th, 2018

Robin Donovan

#MeToo Backlash

Sexual harassment has existed as long as sexuality has existed. In years past, some women spoke out and were vindicated, but many were humiliated and lived to regret their attempts to seek justice.
Over the years, it became clear that not all of the claims were valid, but it was also evident that far more of the legitimate complaints were left unvoiced.
Alyssa Milano’s request that victims respond to her tweet with a #metoo has changed the course of the relationship between the sexes irrevocably. Read More

December 6th, 2018

rweber

Think Outside the Influencer Box

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

September 7th, 2018

rweber

Balloons in the Bedroom – A Commentary on Influencer Marketing

I just read an article discussing Johnson & Johnson and content creator Scarlett Dixon’s Instagram post that is so clearly staged with a bottle of Listerine that it’s laughable. To the point that it makes you wonder if the bizarreness was intentional. Read More

September 4th, 2018

rweber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

August 22nd, 2018

dmoore

I guess, if you’re gonna Twitter …

For better or worse, Twitter is still a thing. I’ve been a user since early 2008. Since then, it’s where I’ve learned about breaking news (Michael Jackson’s demise),  local matters (traffic issues and weather alerts) and, of course, my favorite topic, advertising.
A few recommendations on worthwhile advertising Twitter accounts to follow: Read More

August 8th, 2018

rweber

Social Selling – A Sales Strategy That Sticks

When consumers want to learn more about a business, where do they turn? Here’s a clue – the answer is no longer a three-inch yellow brick of a book that ends up on your doorstep. Read More

July 2nd, 2018

rweber

The Hot, Heavy and Here-to-Stay Social Media Call-Out Culture

With great power comes great responsibility.” – Uncle Ben, Spiderman
Thanks to the internet, a seemingly never-ending social unrest, and our ability to make a global impact with just a few keystrokes, consumer power is at its height. Read More

June 12th, 2018

leah-lonowski

The Internet of Monkeys is B-a-n-a-n-a-s

The internet can create an illusion of interconnectedness. Similar interests (music, sports, pop culture, etc.) connect people. That’s not new news. These connections take a part in shaping our society by creating, merging and shifting subcultures. Since the introduction of the internet and social media, it has become much easier to zone in with those similar to us. Which is fine, to a degree, but it presents this new opportunity to shut out the rest. Read More