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August 23rd, 2019

kjohnson

But was it enough, Sephora?

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

August 20th, 2019

Heather McCain

Beyond #WomenInSports

Photo © Yahoo! Sports

Sports have been a part of my entire life. I’m fairly certain I was shooting hoops before I could walk. I often played a pickup game of Wiffle Ball every day after school with neighborhood friends. I carried that love of sports and transformed it into running as an adult. Read More

July 29th, 2019

sspicci

Cultivating a Healthy Gen Z Consumer Base Using Social Media

Last week, I became the proud owner of my dream plant – a beautiful 10” monstera deliciosa. I drove home from the nursery with the plant belted into my passengers’ seat and called my parents when I got home to tell them about the newest edition to my 29-member plant family. Read More

June 12th, 2019

mganley

Cancel Culture: What it Means for Influencers and Brands

If you’re an avid watcher of YouTube, like myself, you probably noticed yet another YouTube “scandal” a couple of weeks ago. A classic tale of he said, she said. For one YouTuber in the beauty community, this resulted in a few million subscribers lost, unfollows from close friends, a few nasty tweets, and an overall rough week. Read More

February 6th, 2019

rweber

Pinteresting Strategies for Food Brands

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More

December 27th, 2018

Robin Donovan

#MeToo Backlash

Sexual harassment has existed as long as sexuality has existed. In years past, some women spoke out and were vindicated, but many were humiliated and lived to regret their attempts to seek justice.
Over the years, it became clear that not all of the claims were valid, but it was also evident that far more of the legitimate complaints were left unvoiced.
Alyssa Milano’s request that victims respond to her tweet with a #metoo has changed the course of the relationship between the sexes irrevocably. Read More

December 6th, 2018

rweber

Think Outside the Influencer Box

“Influencer marketing is the fastest-growing online customer-acquisition method.” (Digital Marketing Institute). Word-of-mouth marketing (WOMM) is influencer marketing, and a critical component of public relations and social media strategies. Influencer marketing focuses on viewer engagement with a recommendation from someone the consumer trusts, using individuals and organizations to influence consumer decisions and provide additional brand exposure. Read More

September 7th, 2018

rweber

Balloons in the Bedroom – A Commentary on Influencer Marketing

I just read an article discussing Johnson & Johnson and content creator Scarlett Dixon’s Instagram post that is so clearly staged with a bottle of Listerine that it’s laughable. To the point that it makes you wonder if the bizarreness was intentional. Read More

September 4th, 2018

rweber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

August 22nd, 2018

dmoore

I guess, if you’re gonna Twitter …

For better or worse, Twitter is still a thing. I’ve been a user since early 2008. Since then, it’s where I’ve learned about breaking news (Michael Jackson’s demise),  local matters (traffic issues and weather alerts) and, of course, my favorite topic, advertising.
A few recommendations on worthwhile advertising Twitter accounts to follow: Read More