With the state of the third-party cookie changing drastically, marketers can’t ignore the inevitable shift in the digital media landscape. On this episode of Marketing Then & Now, we sit down with Rod Coleman, Bozell’s head of paid media, as he talks us through those changes – specifically with Facebook, Google and YouTube. He explains how businesses can still benefit from advertising on these platforms, and he shares effective media tactics and targeting strategies that will help you hit your primary KPIs. Read More

The Dos and Don’ts of Social Media for September 11th

The anniversary of 9/11 is weighing particularly heavy this year with the recent upheaval in Afghanistan and continued disheartening COVID developments. Whether you’re a Gen Z who was born after the Twin Tower attacks or a seasoned business owner who can recount where you were that day, you might be asking: “Should we post?” Read More

By now, you’ve probably heard about Clubhouse. You may have received an invite, maybe checked out a couple of rooms and some of you have even shed some insight to complete strangers — so brave! But for those of you who need a little more push as to why you should even download the app (currently only available on Apple), I have some ideas that will convince you to join the club, not for yourself, Read More

Two months into this new year, marketing can still feel too much like a round of Russian roulette. The Capitol riots and, more recently, the implications of February’s polar vortex added to an already exasperated nation dealing with sickness, joblessness, and unprecedented social isolation. It’s no wonder some brands continue to pull back on advertising. They’re struggling to know what to say and how to say it. Read More

You might think you know social, but we guarantee you’ll learn something new from our guest on this episode of Marketing Then & Now. Bozell’s very own social media specialist, Christie Do, shares some insights on how to get the most out of your social platforms. She discusses the importance of setting goals and staying true to your brand values – especially during the cancel-culture era. And she also introduces us to 360 Listening—a service that Bozell provides that combines search listening, Read More

If you’re looking for a good laugh, type “Jan. 1, 2020 headlines” into your search engine. Some of my favorites are “the most anticipated buildings set to shape the world in 2020” from CNN, “the bull market is charging into 2020” from The Wall Street Journal, and “12 things our critics are looking forward to in 2020” in The New York Times’ Arts section.

This time last year we were all blissfully ignorant of what was to come – marketers included. Read More

Animation opens up the possibilities for marketers in terms of promoting a product, explaining a service or even just engaging a consumer. And in this episode of Marketing Then & Now, on-staff animator, Kyle Theobald, explains just how powerful and versatile animation can be. From GIFs to white-board animation to 3D, it allows you to send a shoe to the moon, bring a 2D square to life, or simply give the world a video comprised entirely of “rear ends just tootin’ on things.” … Read More

Imagine the Statue of Liberty. She’s a little over 300 feet tall. Crazy enough, that just happens to be the average number of feet of content a person scrolls through their phone each day.

Say whaaat? 

So, in a world where there is more content on your phone than ever before, how do you stand out? I can’t give you a magical secret recipe, but I can offer the three Ts that I go by, that’ll also give your business’ social strategy a fighting chance.  Read More

All it takes is a pandemic to identify which companies have smart, nimble PR and social teams in place. As Kelsey Pritchard, Head of PR and Social, explains in this month’s episode, it’s imperative for brands to balance preparation with flexibility. Because, while it’s important to have a plan and communication objectives in place, it’s equally as important to be ready and willing to react to current events and conversations happening in the world around you. Read More

Sorry, millennials, your reign is over. Alas, it was short-lived, and we’ll always remember you for your avocado toast, but a new generation stepped up to the plate: Generation Z. Gen Z, born between 1995 and 2015, grew up in the Internet age. They think mail has always been digital and video chats were second nature to them even before COVID-19. They are confident, empathetic, diverse, independent and adaptable. And, even though many of them may only be kids, Read More