How to turn your annual event and/or fundraiser into a digital success.

As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. Read More

Real quick, Google “Wendy’s Social Media Strategy.” Hell, you may have already done this before.
Their performance on Twitter is the stuff of advertising legend. #nuggsforcarter is a national movement. You can take marketing classes that chronologically break down and dissect their social media methods. Their snark is served up fresher, hotter and faster than their square-shaped burgers. Their brand is crystal clear. Fearless, relevant, engaged and fast. That’s their brand, right? Or is it?   Read More

With new developments in facial recognition software (hello,
Clearview AI), online hackers becoming more and more sophisticated and privacy concerns growing amid social media users, it’s no wonder the average person is turning inward to reflect on just exactly who they’re sharing their content with. People are starting to opt for Close Friends Stories on Instagram and private Facebook Groups to ensure their content is going to only people they trust. Read More

Using social media in a linear way is a thing of the past.
Brands, small and large, are using social not only to engage with and speak directly to their target consumers, but also to learn about their audiences’preferences, integrate campaigns, inform creative strategies, and test-and-learn with new products and features. Read More

Social media platforms are making efforts to become more socially
responsible, but at what cost? For now, the answer is uncertain.

The social media realm has been buzzing this week following the announcement that Instagram will begin hiding Like counts in the U.S., a continuation of a test that started rolling out to other countries last May. This test was then broadened to a global scale yesterday, through a post on Instagram’s Twitter account. Read More

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

Photo © Yahoo! Sports

Sports have been a part of my entire life. I’m fairly certain I was shooting hoops before I could walk. I often played a pickup game of Wiffle Ball every day after school with neighborhood friends. I carried that love of sports and transformed it into running as an adult. Read More

Last week, I became the proud owner of my dream plant – a beautiful 10” monstera deliciosa. I drove home from the nursery with the plant belted into my passengers’ seat and called my parents when I got home to tell them about the newest edition to my 29-member plant family. Read More

If you’re an avid watcher of YouTube, like myself, you probably noticed yet another YouTube “scandal” a couple of weeks ago. A classic tale of he said, she said. For one YouTuber in the beauty community, this resulted in a few million subscribers lost, unfollows from close friends, a few nasty tweets, and an overall rough week. Read More

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More