February 1st, 2019
Has Super Bowl advertising jumped the shark?
As way of explanation, here’s the definition of “Jump the shark”:
“Jumping the shark is the moment when something that was once popular no longer warrants the attention it previously received, particularly when attempts at publicity only serve to highlight its irrelevance… reaching a point at which far-fetched events are included merely for the sake of novelty, indicative of a decline in quality.”
Sounds an awful lot like the current state of Super Bowl advertising. Read More