Innovative bill-by-the-service, not-by-the-hour model has moved from beta to gold in just 3 years

 Sink or swim. Make or break. Do or die. Pick your idiom. They all meant the same thing for marketers at the beginning of 2020. 

For Bozell—a storied agency responsible for iconic marketing and advertising campaigns like “Milk Mustache” and “The Greatest Show on Dirt” for the NCAA Men’s College World Series— there was no choice but to swim, and swim like crazy. In the midst of a devastating global pandemic, Bozell, like so many businesses during the COVID outbreak, had to adapt to stay afloat in a new era and change the way it had done business for the past century.  

Marketing and advertising mavericks led storied agency into new millennium, positioned Bozell for ongoing success into the future

Robin Donovan and Kim Mickelsen – the two marketing and advertising gurus who led Bozell to new elevations over the past 23 years – have officially retired and capped their careers at the storied agency they helped save in 2001.

Ownership group grows with addition of husband-wife team

Bozell, a full-service marketing and communications agency founded in 1921, announced today that it has added two new owner-operators to its ownership group. Longtime Bozell employees Laura and Andy Spaulding have joined Kim Mickelsen, Robin Donovan and Jackie Miller as owners, effective immediately.

Bozell took home 12 awards, including a Judge’s Citation, at Nebraska’s 2022 American Advertising Federation’s American Advertising Awards on Friday evening. In addition to the Judge’s Citation, the marketing agency earned six gold and five silver awards in multiple categories.

Bozell is taking applications for its newly launched program for nonprofits. To further its vision of “empowering those who aspire to change the world,” the full-service marketing agency will aid 10 nonprofits free of charge each year starting in 2022 and establish matching partnerships with up to 10 more nonprofits.

Nebraska PRSA bestowed Bozell with the Special Achievement in PR Award during the virtual Paper Anvil ceremony on Thursday afternoon. The award was given to Bozell on the year of its 100^th anniversary to commemorate a centennial of public relations work that started with the agency’s founders Morris Jacobs and Leo Bozell.

President and co-owner of Bozell Robin Donovan today was awarded the 2021 Enterprising Women of the Year Award in Clearwater Beach, Florida. Donovan is one of just two entrepreneurs from Omaha to earn this year’s award that recognizes women business owners in the U.S. and globally.

Omaha Agency Built By Advertising Legends Among the Longest-Living in the Country 

Bozell is commemorating 100 years in the marketing and communications business, making it one of the longest-living ad agencies in America. The Omaha agency that began with two newspapermen grew to become the eighth largest ad agency in the world, was bought back by a local group in 2001 and is now independent and women-owned.

OMAHA, Neb. – Following a competitive bid process, Omaha Public Power District has named Bozell its agency of record. The three-year partnership between the public utility and Omaha’s longest existing marketing agency will involve work with OPPD’s product marketing team.

Bozell will be responsible for managing all areas of product marketing efforts, including strategy, creative, digital, media planning and buying, and earned media. The projects will include marketing to residential and business audiences.

Nebraska PRSA bestowed Bozell with nine awards during the virtual Paper Anvil ceremony on Thursday afternoon. The creative marketing and PR agency took home three awards of excellence and six awards of merit, earning the highest scores in the marketing consumer services and website categories.

Awards of merit are given for work that meets set goals, whereas awards of excellence are reserved for projects that achieve superior results.