Latest

Blog

October 15th, 2018

Laura Spaulding

Bozell Announces Two Senior-Level Hires

Bozell, a full-service advertising and public relations agency, announces the addition of Dan Cooper as Creative Director and Mary Grabow as Director of Account Services. Read More

October 10th, 2018

jkruntorad

Guiding Undergraduates to Your University vs. Your Competitor

Image source: New York Times


 

If you’re not in the world of higher education, November 1st is one day closer to Thanksgiving and a table full of comfort food. If you are, you know November 1st is the deadline for early decision (ED). Read More

September 26th, 2018

Robin Donovan

Bespoke is the New Y’all

For a while, thanks to Joanna and Chip Gaines, everyone was trying to fit “y’all” into their vocabulary. And let’s face it, most of us can’t pull it off. Nevertheless, when there is a new, cool trend in words we’re all faced with a massive case of FOMO.

I get y’all. It used to be a joke, but thanks to the Gaines pair it’s caring and folksy and warm and fuzzy. Read More

September 20th, 2018

jbrowe

Prime Delivery. The New Milkman?

One thing that is notable about 2018:  it’s been a big year for brick and mortar retailers to close a lot of doors. Headliners, of course, include Sears, Toys R Us and J. C. Penney, but a recent USA Today feature lists 21 companies closing retail locations – and that was just as of April! Read More

September 18th, 2018

Kayla Eggenberg

Shopping for Brand Trust: Instagram’s Newest Endeavor

Instagram *may* be venturing into the world of e-commerce very soon. It’s currently fairly easy to shop products you see on Instagram – both through Shopping on Instagram and with second party apps like Like To Know It – not to mention the update Monday that now allows users to shop via Stories and the Explore page. Read More

September 7th, 2018

Rebecca Weber

Balloons in the Bedroom – A Commentary on Influencer Marketing

I just read an article discussing Johnson & Johnson and content creator Scarlett Dixon’s Instagram post that is so clearly staged with a bottle of Listerine that it’s laughable. To the point that it makes you wonder if the bizarreness was intentional. Read More

September 4th, 2018

Rebecca Weber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen

We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

August 27th, 2018

John Melingagio

Is the Urban Meyer Incident Descriptive of a State of Declining Organizational Culture?

THE Ohio State University – Urban Meyer – News Conference Provides Few Examples of Strong Public Relations Practices

As a football and athletics fan, I understand the reason why the Ohio State University Aug. 22 news conference suspending Urban Meyer was scripted in this manner. Read More

August 22nd, 2018

David Moore

I guess, if you’re gonna Twitter …

For better or worse, Twitter is still a thing. I’ve been a user since early 2008. Since then, it’s where I’ve learned about breaking news (Michael Jackson’s demise),  local matters (traffic issues and weather alerts) and, of course, my favorite topic, advertising.

A few recommendations on worthwhile advertising Twitter accounts to follow: Read More

August 16th, 2018

Kayla Eggenberg

Walk the Walk: Bozell’s Awesome Company Culture

It’s no secret that company culture is a huge deal to us here at Bozell. But we don’t just talk the talk – we really do also walk the walk when it comes to company perks like a free 24/7 snack bar, beer keg, flexibility and amazing company-wide parties. These things aren’t all just for fun though. Read More