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July 3rd, 2019

credinger

Brands Are Winning Big Because Kids Are Shopping Small

When I was a kid, I used to love playing grocery store. My siblings and I would tape up old cereal boxes, wash out Tide bottles and anxiously wait until an egg carton was empty so we could collect it. Now, as a 20-year-old intern and a big sister of three little girls under the age of 10, I get to see a whole new generation of children get hooked on playing grocery store. Only this time, instead of a life-size grocery store filled with personally selected inventory, children are shopping small, with products that are a surprise even to the grocer.

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June 20th, 2019

Kelsey Pritchard

Forget Spin. PR is About Doing the Right Thing.

I don’t remember how we got word of the deaf advocacy protest. A staffer may have seen it on social media or the Department of Human Services might have given us a heads up. Either way, when it came across my desk, I have to admit, I was not exactly enthused.

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June 12th, 2019

mganley

Cancel Culture: What it Means for Influencers and Brands

If you’re an avid watcher of YouTube, like myself, you probably noticed yet another YouTube “scandal” a couple of weeks ago. A classic tale of he said, she said. For one YouTuber in the beauty community, this resulted in a few million subscribers lost, unfollows from close friends, a few nasty tweets, and an overall rough week.

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June 5th, 2019

Robin Donovan

Topsy Turvey World or Conscious Capitalism

Last week I attended the Do More Good Conference in Lincoln, NE. Rand Stagen, the co-founder of Conscious Capitalism, was one of the speakers.

As I understand it, put simply, the world and its people used to be governed by religion and thereby compelled to “do good.” Business was kind of a bad seed – it was Capitalism. A dog-eat-dog mindset was encouraged.

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May 20th, 2019

Robin Donovan

Confidence in Women as Entrepreneurs

I recently read an article by Carol Roth about the 76 Challenges That Women Have to Overcome in Entrepreneurship. Seventy-six different professionals weighed in on the question and about 90 percent of the answers were the same: Women, and everyone else in the world, don’t have enough confidence in women.

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April 30th, 2019

beisert

Maybe You Should Sleep On It

If you’ve ever had a dream (most of us), you know they can be fun, interesting and wildly bizarre. For instance, my last dream had the lush setting of the Ritz Carlton where I was stuck in a glass elevator with Michael Keaton and Ryan Reynolds, all of us wearing bright green St. Patrick’s Day outfits and holding French bulldogs. Before you can judge me, I’m sure you’ve had weirder dreams than that.

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April 24th, 2019

Laura Spaulding

Bozell Takes Home 12 Awards at the AMA Pinnacle Awards

Creative marketing communications firm Bozell received 12 industry awards at the 2019 American Marketing Association (AMA) Omaha Pinnacle Awards on Wednesday. Twelve represents a tie for most awarded agency or company. A complete list of awards won are as follows:

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April 9th, 2019

Danny Wikowsky

It’s Overtime and You’ve Got One Commercial Break

Last night was the culmination of the 2018 – 2019 NCAA Men’s Basketball season with the University of Virginia defeating Texas Tech University in an instant-classic championship game of what we all effectively call March Madness. Of course, advertisers typically work to leverage March Madness for their special offers, deals and promotions. The king of this year’s tournament, in my opinion, is Buffalo Wild Wings.

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March 27th, 2019

Robin Donovan

Women that Take No Prisoners

I recently read an article about what some women in marketing wish they’d heard earlier in their career and it boils down to giving yourself permission to work and behave as yourself – without needing permission from someone else.

When I think about working life today that seems ridiculous. The strong, take-no-prisoners business women I meet every day would never fret about such things. Sure, there are some timid women out there – but the ones who are rising and have risen to the top are fearless and hard charging. Weren’t they always?

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March 13th, 2019

beisert

About Gen Z by Gen Z

Flipping through social media, I always laugh when I come across an article talking about what Gen Z wants in the workplace because typically it’s written by someone from the Baby Boomer generation. It’s pretty tough to accurately write about a generation that you don’t come from – like a hermit writing about the importance of social events or a mime giving a presentation on public speaking. 

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