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April 9th, 2019

Danny Wikowsky

It’s Overtime and You’ve Got One Commercial Break

Last night was the culmination of the 2018 – 2019 NCAA Men’s Basketball season with the University of Virginia defeating Texas Tech University in an instant-classic championship game of what we all effectively call March Madness. Of course, advertisers typically work to leverage March Madness for their special offers, deals and promotions. The king of this year’s tournament, in my opinion, is Buffalo Wild Wings.

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March 27th, 2019

Robin Donovan

Women that Take No Prisoners

I recently read an article about what some women in marketing wish they’d heard earlier in their career and it boils down to giving yourself permission to work and behave as yourself – without needing permission from someone else.

When I think about working life today that seems ridiculous. The strong, take-no-prisoners business women I meet every day would never fret about such things. Sure, there are some timid women out there – but the ones who are rising and have risen to the top are fearless and hard charging. Weren’t they always?

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March 13th, 2019

beisert

About Gen Z by Gen Z

Flipping through social media, I always laugh when I come across an article talking about what Gen Z wants in the workplace because typically it’s written by someone from the Baby Boomer generation. It’s pretty tough to accurately write about a generation that you don’t come from – like a hermit writing about the importance of social events or a mime giving a presentation on public speaking. 

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February 26th, 2019

sgalusha

A Blog is a Blog is a Blog … or is it?

The short answer:

This is a blog post, not a blog. Blogs are a collection of blog posts, which can be any length. Even three sentences.

The long answer:

There seem to be a big misconception regarding blogs, one which I try and correct at every given chance. A blog is an online diary or publication. While writing this piece, I know that it will be posted to Bozell’s blog. This piece, however, isn’t a blog, even when posted online. This will be an article, or a blog post. A blog is a collection of blog posts. Asking people to read your blog is fine, but if you’re referring to one article on your blog, just ask people to read your post. I know it reads like a rant (and it is a little bit), but using the right vocabulary helps present ourselves professionally.

February 8th, 2019

Robin Donovan

Timid Women, DOVE Chocolate says “No chocolate for you!”

© DOVE Chocolate

I have seen DOVE Chocolates’s new commercial, which implies that three guys are buying gifts at the same time and place for the same woman. The spot then cuts to said woman eating DOVE Chocolate. What I did not comprehend was that this is DOVE’s way of celebrating “bold” women.

As a woman who some have accused of being bold, Read More

February 6th, 2019

rweber

Pinteresting Strategies for Food Brands

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!

Who is using Pinterest? (Source: eMarketer)

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February 1st, 2019

dmoore

The Advertising Subpar Bowl

© Apple. “1984” is an American television commercial that introduced the Apple Macintosh personal computer.

Has Super Bowl advertising jumped the shark?

As way of explanation, here’s the definition of “Jump the shark”:

“Jumping the shark is the moment when something that was once popular no longer warrants the attention it previously received, particularly when attempts at publicity only serve to highlight its irrelevance… reaching a point at which far-fetched events are included merely for the sake of novelty, indicative of a decline in quality.”

Sounds an awful lot like the current state of Super Bowl advertising.

What’s the last great, memorable, Super Bowl ad you can recall? Read More

January 25th, 2019

Laura Spaulding

Put a Marketing Professional on Your Nonprofit Board

Laura sits on the Make-A-Wish Nebraska’s Young Leaders Council.

Most nonprofit organizations have a board, or a variety of boards. Governing boards, advisory boards, working boards and more. But no matter how big or small, new or old your nonprofit is, you should have at least one marketing and/or PR professional on your board(s). Read More

January 24th, 2019

Laura Spaulding

Bozell Receives 21 Awards at the 2018 PRSA Paper Anvil

Creative marketing and public relations firm Bozell received 21 awards, including 13 excellence and 8 merits, at the 2018 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala.

Awards of excellence were reserved for outstanding entries that did a superior job of meeting the stated goals and in achieving results. Awards of merit are entries that meet stated goals and demonstrate good results, according to PRSA Nebraska. Read More

January 10th, 2019

sgalusha

Esports – What is it, and why should you care?

Esports, an entertainment sector on the rise, is the competitive scene of video games. Compared to traditional sports, you don’t need to attain a specific physique or attend a high-profile university to get scouted for playing professionally. You just need proficiency at playing a video game.

With esports gaining in popularity, so too has the viewership. In August 2018, a global survey asked respondents, “How much of your online video viewing time is spent watching sports?” and “How much of your online video viewing time is spent watching people play video games online?” 65.5% of those surveyed watched sports, and 35.5% watched esports. Read More