Last night was the culmination of the 2018 – 2019 NCAA Men’s Basketball season with the University of Virginia defeating Texas Tech University in an instant-classic championship game of what we all effectively call March Madness. Of course, advertisers typically work to leverage March Madness for their special offers, deals and promotions. The king of this year’s tournament, in my opinion, is Buffalo Wild Wings. Read More

The short answer:

This is a blog post, not a blog. Blogs are a collection of
blog posts, which can be any length. Even three sentences.

The long answer:

There seem to be a big misconception regarding blogs, one which I try and correct at every given chance. A blog is an online diary or publication. While writing this piece, I know that it will be posted to Bozell’s blog. This piece, however, isn’t a blog, Read More

I have seen DOVE Chocolates’s new commercial, which implies that three guys are buying gifts at the same time and place for the same woman. The spot then cuts to said woman eating DOVE Chocolate. What I did not comprehend was that this is DOVE’s way of celebrating “bold” women.
As a woman who some have accused of being bold, Read More

Has Super Bowl advertising jumped the shark?
As way of explanation, here’s the definition of “Jump the shark”:
“Jumping the shark is the moment when something that was once popular no longer warrants the attention it previously received, particularly when attempts at publicity only serve to highlight its irrelevance… reaching a point at which far-fetched events are included merely for the sake of novelty, indicative of a decline in quality.”
Sounds an awful lot like the current state of Super Bowl advertising. Read More