You’ve all seen it by now. The Peloton ad with the lady who looks trapped in an exercise bike nightmare. She gets a Peloton bike for Christmas and is quickly held hostage by early morning spin rides. Throughout the commercial she speaks into the camera, documenting every workout in what seems like a not-so-secret plea for help. The commercial ends as she and her husband sit on the couch admiring her video diary of workouts. Read More

From the very beginning of my copywriting career, I have followed one simple rule of thumb …

Creativity comes second to effective communication.

Because of this, my preferred approach to writing is simple, clean and conversational. Basically, I like to write how people talk. It’s a faster read and much more relatable. Read More

Insurance has typically been an avoidance category. We never want to think of bad things that could potentially happen to us and we don’t want to hear or read boring clause after clause of legal mumbo jumbo. So, we shut it out. Read More

I’m not rich, but I have disposable income. I drive a 300-horsepower sport sedan with an 80-gig touch-screen control system. I have a smartphone, smart TV, 35mm SLR digital camera and three computers, and I know how to use them. I wear Oakley glasses, own two high-end bicycles, volunteer in my community and vote independently. Read More

In a sea of back-to-school promotions, with kids dancing and over the moon to get new clothes and school supplies, there’s one spot that didn’t particularly stand out.

Until about 15 seconds in. Read More

Photo © Yahoo! Sports

Sports have been a part of my entire life. I’m fairly certain I was shooting hoops before I could walk. I often played a pickup game of Wiffle Ball every day after school with neighborhood friends. I carried that love of sports and transformed it into running as an adult. Read More

I recently had the opportunity to binge-watch Season 3 of Stranger Things on Netflix and spoiler alert – it doesn’t disappoint. (Note: I will keep this spoiler-free in case you haven’t had the chance to get through the full season yet.) But I would like to discuss the branding and product placement that was rampant throughout the show. Read More