SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important to your digital marketing efforts.
Topics covered include:
- Use regular expressions for fine-tuning your traffic analysis
- Make sure your analytics code is installed correctly
- Segment your funnels
- Track SEO variables
- Track form abandonment
Read the full article here: http://www.seomoz.org/blog/5-quick-google-analytics-hacks