Latest

Tips

February 6th, 2019

Rebecca Weber

Pinteresting Strategies for Food Brands

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer)

4m people in the U.S., up 7% from 2017
Expected to be 88.2m by 2022
70/30 female to male Read More

January 25th, 2019

Laura Spaulding

Put a Marketing Professional on Your Nonprofit Board

Most nonprofit organizations have a board, or a variety of boards. Governing boards, advisory boards, working boards and more. But no matter how big or small, new or old your nonprofit is, you should have at least one marketing and/or PR professional on your board(s). Read More

December 19th, 2018

Kerrey Lubbe

DISH Network with the Win!

I’ll admit, I’m still one of those people who watches live television and watches the commercials. (I like to stay up on what advertisers are doing.) And I have to say, I was pleasantly surprised by how much I enjoyed the new Dish Network TV “Road Trip” commercial where three men discuss an unfortunate purchase of an old and questionable RV. It was really funny. I even found myself rewinding the DVR to watch it again. Read More

August 13th, 2018

aschieruer

To the Next Interns

Dear New Interns,
Bozell is full of incredibly talented people who know their stuff, and you get to work alongside them. We know you’re going to do great work and learn a ton, so let’s get you up to speed fast. Here are some things we, the interns of yesteryear, have discovered. Read More

July 25th, 2018

Danny Wikowsky

Small Talk = Big Value

There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More

July 19th, 2018

Kerrey Lubbe

Preparing You for The Agency World

Whether you’ve just entered the advertising game or you’re hoping/planning on it, here are a few pieces of advice I personally think you should know before you commit your entire career.
You need to be resilient.
Man, oh man, is this industry a rollercoaster of amazing, kick-ass highs and gut-punching, hand-me-the-bottle lows. Read More

June 29th, 2018

bwilliams

Keeping a Healthy Perspective as a Creatively Inclined Perfectionist

I’ve been a perfectionist from day one. In fact, during a routine high school physical, my family doctor said, “Not only do you prefer to have all your ducks in a row, but all feathers have to be laying the same way.”
Nailed it. Read More

June 8th, 2018

aschieruer

So You’re New to Networking

Wondering how to transition from classes to a career? Making the jump can be tricky, so here are some networking strategies you can use to find your new life in advertising.
Go to events.
I found out about Bozell’s internship program at Meet the Pros. Read More

May 16th, 2018

David Moore

So You Want to Be a Copywriter?

Recently, an aspiring copywriter asked for some advice on his portfolio. This is what I told him:
Here’s a little feedback, with one caveat: ask five different creative directors for an opinion, and you’ll get five different answers. So take mine with a grain of salt.* Preferably, kosher salt; the rough, coarse kind. Read More

August 3rd, 2012

Intern Confessions

A letter to Baby Fereday: Lessons from the Bozell Interns
Dear Henry,
I’d like to write to you and say, on behalf of all the Bozell interns, congratulations, you have a great mom. And we’d know, because AnnMarie was kind of like our mom for the first seven weeks of our summer internship. That is, until she was all: “Hey I just met you, and this is crazy, but I’m gonna leave now, to have my baby.” Read More