July 23rd, 2021
How To Write A Press Release Worth Reading (And Why They’re Still Worth Writing)
So you want to write a press release. Or maybe you don’t, but your boss thinks it’s a good idea. No matter. Whether you’re announcing a new hire, sharing the news of a donation, or weighing in on an industry-related development, you’ve come to the right place.
Here’s all you need to know (and probably more than you wanted to know) about press releases. Read More
April 15th, 2021
Consistent Digital Product Content Everywhere. Always.
One of the biggest annoyances as a CPG marketer is to visit one of your ecommerce product listings and see the wrong product image, usually an outdated label or old packaging, or poorly written product descriptions. Then you have to take on the impossible feat of trying to figure out who you contact to get the content corrected. This frustration is further amplified when you have a portfolio of 50+ SKUs to manage. Read More
March 3rd, 2021
Three Ways to Optimize Your Brand’s Presence on Amazon
We’ve all heard by this point how much the pandemic has created a monstrous shift in retail consumption and e-commerce sales. E-commerce retail now accounts for roughly 16% of total retail sales compared to only 11% pre-COVID-19. Amazon is still 6.7x larger than the next closest retailer but spots 5–10 are in a tight race. And in fact, Kroger for the first time has broken into the top 10. Read More
January 26th, 2021
Episode 11: Being a Woman in Advertising – The Good, The Bad & The Interesting
Being a successful woman in business is no easy task. And in this episode of Marketing Then & Now, Bozell President Robin Donovan is sharing all the struggles and successes she faced along the way – from “sexual tensions” while working in media buying during the Mad Men era in New York City to moving to the Midwest and becoming co-owner of a completely women-owned agency. Join us as Robin offers stories and advice to the many eager women who are looking to pave their way in this industry and get a seat at the table. Read More
January 22nd, 2021
How to Stay Creative in 2021
Let’s face it. Creativity has taken a bit of a hit ever since the pandemic started. Working from home, virtual brainstorms – it all takes its toll on our artistic minds and spirits. But with a new year comes the chance for a new start. So I’ve asked members of our creative team at Bozell to share with me how they reignite their creative flames. And here’s what they had to say. Read More
March 25th, 2020
Plan V is for Virtual
How to turn your annual event and/or fundraiser into a digital success.
As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. Read More
March 23rd, 2020
You Won’t Believe These Top 10 Brand Hacks During This Deadly and Terrifying Global Pandemic!
How to manage your brand while managing your bravery.
Clickbait never feels right, but right now the profiteering verbiage slices its serrated blade particularly deep. The coarse edges of badly framed infomercial-type ads cut into our collective purview like an angry fart. Read More
January 9th, 2020
THAT Peloton Ad
You’ve all seen it by now. The Peloton ad with the lady who looks trapped in an exercise bike nightmare. She gets a Peloton bike for Christmas and is quickly held hostage by early morning spin rides. Throughout the commercial she speaks into the camera, documenting every workout in what seems like a not-so-secret plea for help. The commercial ends as she and her husband sit on the couch admiring her video diary of workouts. Read More
April 30th, 2019
Maybe You Should Sleep On It
If you’ve ever had a dream (most of us), you know they can
be fun, interesting and wildly bizarre. For instance, my last dream had the lush setting of the Ritz Carlton where I was stuck in a glass elevator with Michael Keaton and Ryan Reynolds, all of us wearing bright green St. Patrick’s Day outfits and holding French bulldogs. Before you can judge me, I’m sure you’ve had weirder dreams than that. Read More
February 6th, 2019
Pinteresting Strategies for Food Brands
Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More