How to turn your annual event and/or fundraiser into a digital success.

As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. Read More

How to manage your brand while managing your bravery.

Clickbait never feels right, but right now the profiteering verbiage slices its serrated blade particularly deep. The coarse edges of badly framed infomercial-type ads cut into our collective purview like an angry fart. Read More

You’ve all seen it by now. The Peloton ad with the lady who looks trapped in an exercise bike nightmare. She gets a Peloton bike for Christmas and is quickly held hostage by early morning spin rides. Throughout the commercial she speaks into the camera, documenting every workout in what seems like a not-so-secret plea for help. The commercial ends as she and her husband sit on the couch admiring her video diary of workouts. Read More

If you’ve ever had a dream (most of us), you know they can
be fun, interesting and wildly bizarre. For instance, my last dream had the lush setting of the Ritz Carlton where I was stuck in a glass elevator with Michael Keaton and Ryan Reynolds, all of us wearing bright green St. Patrick’s Day outfits and holding French bulldogs. Before you can judge me, I’m sure you’ve had weirder dreams than that. Read More

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!
Who is using Pinterest? (Source: eMarketer) Read More

Most nonprofit organizations have a board, or a variety of boards. Governing boards, advisory boards, working boards and more. But no matter how big or small, new or old your nonprofit is, you should have at least one marketing and/or PR professional on your board(s). Read More

I’ll admit, I’m still one of those people who watches live television and watches the commercials. (I like to stay up on what advertisers are doing.) And I have to say, I was pleasantly surprised by how much I enjoyed the new Dish Network TV “Road Trip” commercial where three men discuss an unfortunate purchase of an old and questionable RV. It was really funny. I even found myself rewinding the DVR to watch it again. Read More

Dear New Interns,
Bozell is full of incredibly talented people who know their stuff, and you get to work alongside them. We know you’re going to do great work and learn a ton, so let’s get you up to speed fast. Here are some things we, the interns of yesteryear, have discovered. Read More

There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More

Whether you’ve just entered the advertising game or you’re hoping/planning on it, here are a few pieces of advice I personally think you should know before you commit your entire career.
You need to be resilient.
Man, oh man, is this industry a rollercoaster of amazing, kick-ass highs and gut-punching, hand-me-the-bottle lows. Read More