April 29th, 2020

Jim Minge

Storytime with Bozell

Here’s why you’ll never look at blogs the same again.

What’s his story? What’s her story? What’s your story? Hey, want to hear a good story?

Of course you do. We all want to hear a good story. We have since we were children.

Oh, the Places Your Brand Will Go: Why Parents Should Read to Their Children, and Why Your Business Should Care

Here’s a fun stat: Kids who are read one short book per day enter kindergarten hearing 290,000 more words than kids whose parents didn’t read to them. Read More

June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

March 21st, 2011

Kim Mickelsen

Write for Humans Not Bots

We all know that SEO is critically important. People make billions of unique searches each month. So search engines drive a lot of traffic. But the content on your site must, first and foremost, be compelling (and readable) to the people who are reading it or you’re wasting your time.
Use your keywords, in context, within the text of your page. Repeat the keyword, in context, throughout the text.  But don’t simply repeat the keyword over and over again because it makes you sound like an idiot or a sufferer of some kind of obscure tourettes syndrome and it sends people running for the hills. Read More

October 21st, 2010


Google Analytics Hacks

SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important to your digital marketing efforts.
Topics covered include:

Use regular expressions for fine-tuning your traffic analysis
Make sure your analytics code is installed correctly
Segment your funnels
Track SEO variables
Track form abandonment

Read the full article here: Read More

August 3rd, 2010

Robin Donovan

A Simple Way to Improve Your Writing

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

April 21st, 2010

Robin Donovan

Job Hunting Tips for New Graduates

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

April 16th, 2010


Five Non-Technical Tips for SEO

There are potentially hundreds of factors search engines use when indexing and ranking a website. This can quickly become overwhelming for both organizations and web professionals. When it really comes down to it however, content is and always will be king. With that in mind here are five important things to know about search engine optimization.
1) The total number of pages in your website
The amount of content you make available via your website is critical for SEO. Read More

February 26th, 2010


META Keywords Are a Thing of the Past

Don’t worry about filling out your page’s META keywords tag unless you’re running local search or a search appliance that takes advantage of them. The major search engines, like Google,  ignore that tag these days. Focus on your content! Read More

February 9th, 2010

Kim Mickelsen

Use Google Reader to Keep Tabs on Competitor Web Sites

Recently Google announced a new feature in Google Reader that lets you create a custom feed to track changes on pages that don’t have their own feed. Read More

February 5th, 2010

Kim Mickelsen

Don’t Rely on SITE: Command

How many pages has Google indexed? That basic question and the problems surrounding it run rampant through the SEO world. Read More