SEO

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

We all know that SEO is critically important. People make billions of unique searches each month. So search engines drive a lot of traffic. But the content on your site must, first and foremost, be compelling (and readable) to the people who are reading it or you’re wasting your time.
Use your keywords, in context, within the text of your page. Repeat the keyword, in context, throughout the text.  But don’t simply repeat the keyword over and over again because it makes you sound like an idiot or a sufferer of some kind of obscure tourettes syndrome and it sends people running for the hills. Read More

SEOmoz has posted a great list of a few things to do with Google Analytics in order to get more out of the tool. Some of the tips are basic and some are advanced, but all help you to better understand what’s happening with your site and the visitors to it. And that’s very important to your digital marketing efforts.
Topics covered include:

Use regular expressions for fine-tuning your traffic analysis
Make sure your analytics code is installed correctly
Segment your funnels
Track SEO variables
Track form abandonment

Read the full article here: http://www.seomoz.org/blog/5-quick-google-analytics-hacks Read More

Most people use three different sentence formats when they write. With only these three variations your writing can get monotonous. If you expand your repertoire to include six additional sentence formats your writing will automatically seem more sophisticated and be more appealing to the reader. Don’t let the “grammar” scare you, once you read the examples it all starts to make sense. Here are the different formats that can transform your writing and they’re very simple to master if you use these guidelines:
Main clause: subject + verb + completers

Jeremiah walked home. Read More

Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

There are potentially hundreds of factors search engines use when indexing and ranking a website. This can quickly become overwhelming for both organizations and web professionals. When it really comes down to it however, content is and always will be king. With that in mind here are five important things to know about search engine optimization.
1) The total number of pages in your website
The amount of content you make available via your website is critical for SEO. Read More

Don’t worry about filling out your page’s META keywords tag unless you’re running local search or a search appliance that takes advantage of them. The major search engines, like Google,  ignore that tag these days. Focus on your content! Read More

Recently Google announced a new feature in Google Reader that lets you create a custom feed to track changes on pages that don’t have their own feed. Read More

How many pages has Google indexed? That basic question and the problems surrounding it run rampant through the SEO world. Read More