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Episode 14: Exploring Everything from The Creative Process to Search Engine Optimization

May 4th, 2021

Being a copywriter back in the Mad Men era was a lot different than it is today. Responsibilities now include anything from social content creation to guerrilla marketing to SEO. Join us in this episode of Marketing Then & Now as our senior copywriter, Kerrey Lubbe, explains the modern-day copywriter. She’ll talk us through brainstorming, how she stayed creative during the pandemic and, of course, the complex process of creating and implementing keywords and phrases that can help your website outperform your competitors.

Listen below or on Apple Podcasts, Spotify, Google Podcasts or likely wherever you listen to podcasts. And don’t forget to subscribe, leave a review and share with others.

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