Send your cover letter and resume with clear direction as to which department you are interested in joining. When letters come in saying the writer wants a job “anywhere” in an ad agency it is clear that they don’t know the business well enough to know where they fit in. Read More

There are potentially hundreds of factors search engines use when indexing and ranking a website. This can quickly become overwhelming for both organizations and web professionals. When it really comes down to it however, content is and always will be king. With that in mind here are five important things to know about search engine optimization.
1) The total number of pages in your website
The amount of content you make available via your website is critical for SEO. Read More

Don’t worry about filling out your page’s META keywords tag unless you’re running local search or a search appliance that takes advantage of them. The major search engines, like Google,  ignore that tag these days. Focus on your content! Read More

Recently Google announced a new feature in Google Reader that lets you create a custom feed to track changes on pages that don’t have their own feed. Read More

How many pages has Google indexed? That basic question and the problems surrounding it run rampant through the SEO world. Read More