Case Studies

September 5th, 2019


Getting Far with Meet The Pros

Meet the Pros is a 57-year-old advertising conference for
college students and is presented by the American Advertising Federation Omaha (AAF Omaha). This year, our summer intern team, including yours truly (I’m the one in pink ^), was tasked with creating a theme, look, social media plan and website for the 2020 conference. Read More

November 8th, 2010

Laura Spaulding

Changing Customer Perceptions

Tate & Lyle is one of the world’s leading providers of food ingredients. It literally supplies hundreds of different ingredients — such as sweeteners, starches, fiber and more — to leading food manufacturers such as Kraft and ConAgra.
Most people who work in the food manufacturing industry know who Tate & Lyle is. However, because of its long history and respected reputation as a quality ingredient provider, many of those people also thought that they knew everything there was to know about the company. Read More

August 10th, 2010

Laura Spaulding

Rethink Frozen Yogurt

Red Mango, the fastest growing retailer of yogurt and smoothies, is redefining the yogurt experience with its first self-serve store in Omaha. Red Mango offers all-natural, probiotic-packed frozen yogurt, smoothies and iced teas. With additional locations slated for opening during the next year, Red Mango enlisted the help of Bozell to raise awareness and plan a buzz-worthy grand opening celebration to introduce the retailer to Omaha residents.
To build excitement and anticipation for its grand opening, Read More

July 19th, 2010

Kim Mickelsen

CWS Text Alerts

When fans attend the College World Series they want to be in the know, not just about game updates but also related updates about all the surrounding special events.
We established an opt in text alert service in 2006 for fans to get info via their phones and the program has continued to grow.  In 2010 the number of subscribers grew 6 fold, a clear indication of the ever increasing demand for mobile information. Read More

July 13th, 2010

Laura Spaulding

Raising the Bottom Line

Catholic Charities of the Archdiocese of Omaha is the largest NGO social services provider in Nebraska, serving a population of approximately a million people of all faiths in the 23 counties which compose the Archdiocese.
The work that Catholic Charities performs isn’t flashy or glamorous – working with the hungry, addicted, abused, voiceless or forgotten – but the services offered to thousands of children, families, individuals and seniors are essential to the health and strength of the communities served. Read More

July 2nd, 2010

Laura Spaulding

An Identity of Its Own

Borsheims is one of the largest independent jewelry stores in the country and has successfully branded their name and identity as a high-quality product. Their 10th Annual Swiss Watch Faire, as part of the 2009 Borsheims Holiday Campaign, required an identity of its own. We wanted the faire to be more than just an exhibition for watch vendors. We wanted to add some style and enhance the attendee experience. With objectives of growing in-store attendance and sales for the event, Read More

June 23rd, 2010

Laura Spaulding

Antique & Garden Show

Lauritzen Gardens, a 100-acre botanical garden, is an urban oasis of beauty and tranquility. With an average of 162,000 visitors per year, Lauritzen Gardens serves as a major environmental resource to the Omaha area.
The annual Antique & Garden Show is the largest fundraising event for the Garden. For the 2009 event, their objectives were to increase awareness of Lauritzen Gardens, drive ticket sales to the preview party, speaker events, and luncheons and increase antique purchases and general admission ticket sales. Read More

April 27th, 2010

Laura Spaulding

Online Conversations

Social media has become an expectation for businesses, non-profits and government entities, rather than a choice. Conversations are taking place online, whether organizations are participating or not. Even though utilities are considered a low-interest category in the social media world, they are embracing this medium at an accelerated pace.
Omaha Public Power District (OPPD) realized the potential to communicate with customers and pundits alike. Social media can become a permanent record of their care and concern for the everyday users who do not regularly think about their source of electricity – until their power goes out. Read More

April 23rd, 2010

Laura Spaulding

Punch the Clock. Then Punch Yourself.

Most kids looking for summer employment reduce themselves to getting coffee, flipping burgers or shoveling poo, but Bozell offers another option. Bozell has been recognized for an outstanding summer internship program. The application is rigorous: seeking only the most talented students to fulfill roles in various agency departments. Our objective this year was to create a fun and easy-to-use online application site for the intern program. We wanted to draw many quality applicants and a bit of traffic recognition for Bozell. Read More

March 30th, 2009

Kim Mickelsen

Wearable Branding

Borsheims, an Omaha jewelry store known for its extensive selection, exemplary customer service and “Borsheims’ price,” was looking for a way to reach a broad audience to promote a variety of in-store events and special offerings.
The Qwest Center Omaha Arena is one of the premier venues in the Midwest. It seats up to 18,300 and has been the host to events such as Creighton University basketball, UNO hockey, the Rolling Stones, AC/DC, U2 and Kenny Chesney. Read More