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Case Studies

March 30th, 2009

Kim Mickelsen

Diamond Days on 13th Street


Borsheims, a jewelry store known for its extensive selection, exemplary customer service and exceptional “Borsheims price,” was looking for a way to capitalize on the excitement in Omaha during the College World Series timeframe. The idea of Diamond Days was born.
Diamond Days main objectives were to sell diamond stud earrings, launch a trade-up program, and obtain lead information from new customers. A tent was designed that replicated the famous Borsheims Box with a burgundy bow, Read More

March 30th, 2009

Kim Mickelsen

Friends in High Places


In 1982, insurance executive William M. Kizer realized that preventing disease was often more cost-effective than curing it. He envisioned a non-profit organization made up of corporate members interested in promoting healthy work places through education, incentives and idea sharing. He founded Wellness Council of the Midlands, or WELCOM for short. The idea was years ahead of its time, and today, hundreds of corporations belong to their local Wellness Council and reap its rewards through lower insurance premiums and motivated employees. Read More

December 8th, 2008

Kim Mickelsen

VT Industries Outreach

Bozell provides a wide variety of public relations services for both the VT Industries architectural wood doors division and the countertop division.
These include quarterly customer newsletters, media outreach materials, AIA Continuing Education Series and technical reports and white papers on a broad range of timely topics of interest to architects, specifiers, builders, fabricators, distributors and other target audiences.
These editorial materials focus on current industry issues such as environmental considerations, Read More

December 8th, 2008

Kim Mickelsen

Creating Customer Loyalty


Quality products delivered with impeccable customer service. That is the core of the VT Industries brand.
VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. The program has helped VT retain 100 percent of their customer base over the past year.
Recently, Read More

December 8th, 2008

Kim Mickelsen

Doors to Creative Expression


When VT Industries came to Bozell for assistance with growing their architectural wood door business, we began by conducting research with architects, their primary target for doors.

The research showed doors were not a top priority decision in most projects. We developed a strategy to provide a memorable connection for VT Industries’ doors with architects to ensure the product was top of mind throughout the design process.
The solution was to showcase VT Industries’ doors as a creative outlet for architects – another way for them to make a building unique. Read More

December 4th, 2008

bozell

Rebranding A Leader


Alegent Health is the largest healthcare provider within hundreds of miles of Omaha. Their presence had been overshadowed in an extremely competitive healthcare market that included two academic medical centers and a perennial favorite for anyone having a baby.
Bozell was charged with re-branding Alegent Health in a way that would allow them to strengthen the health system as a whole, as well as work consistently across their multiple locations (8 hospitals and 44 clinics) and their individual services (ranging from cardiology to maternity, Read More

December 4th, 2008

Kim Mickelsen

Short Codes Create Short Cuts for Fans


Because of the way the NCAA College World Series is set up as a double elimination, the event is fairly fluid and many fans come into Omaha without tickets hoping to get them on site.  As teams are eliminated, tickets are turned in and then available for sale.  Further, out-of-town fans are not familiar with Omaha and don’t know where to turn for information.  To make the event as simple as possible for fans to attend, Read More

December 4th, 2008

Kim Mickelsen

YWCA Rebranding

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More

December 4th, 2008

Kim Mickelsen

A Tour to Remember


Cirque’s show Saltimbanco embarked on a tour of over 40 arenas across Canada and the United States. The new tour model allowed Cirque du Soleil to bring its shows to additional cities, giving more people than ever the opportunity to enjoy a Cirque du Soleil show in their own city. The tour made a stop in Kansas City, and our goal was to gain media coverage of the event and also increase ticket sales for the tour stop by reaching out to area residents in and around the Kansas City Metro area. Read More

December 4th, 2008

Kim Mickelsen

Extending the Party

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans throughout the world. This year roughly 40,000 people came to listen to the ‘World’s Richest Man’ and to attend the exciting and high profile events during the weekend celebration. Read More