Cancel culture. Online communities. Employee ambassadors. The way companies can and should communicate their brand message continues to change. Nowadays, every single thing a stakeholder says and does – from your customers to your employees – becomes a direct representation of your brand. Quite a powerful one at that. So what we’ve compiled here are some of the best, most comprehensive ways to go about communicating your brand in 2021. Consider yourself exactly where your brand should be: at the right place, at the right time.
In this issue:
- Why is Communication Considered Brand?
The latest in the evolution of branding.
- Keep Your Head on a Swivel
How paid media is best with your customer at the center.
- “All Views Are My Own”
A reason for brands to embrace employee-generated content.
- Keep it in the Work-Family
The importance of internal communication.
- It Takes a Virtual Village
Stakeholders build communities, brands embrace them.