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tag: customer loyalty

December 8th, 2008

Kim Mickelsen

Creating Customer Loyalty


Quality products delivered with impeccable customer service. That is the core of the VT Industries brand.
VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. The program has helped VT retain 100 percent of their customer base over the past year.
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