So I was flipping through Ad Age and came across an article titles “Dear Fast Feeders, Please Keep Your Meat Away From the Ladies”.  Naturally I had to read on.

It really amazes me how sexualized the fast food industry has become over the years.  What happened to the good ole’ characters like Ronald McDonald, Hamburglar and Grimace?  Now B-list celebs are the main characters in barely there outfits on top of cars eating burgers.  I get the whole “play to your audience” strategy and buzz worthiness, but do we all really need to be subjected to this crap?  There is a difference between being edgy and being repulsive.

Burger King really takes the cake with their new ad running in Singapore (pictured here and wasn’t created by Crispin Porter).  It references the word “blow” and the wide open mouth of a lady with a seven inch sandwich in front of her.  What message is this exactly sending?  Pretty disgusting if you ask me.

Burger King isn’t the only offender in this sad display of marketing.  Carl’s Jr, Hardee’s and Quiznos all get thrown in the pot as well.  Paris Hilton, Padma Lakshmi, Audrina Patridge and many other women have shown skin all in an effort to sell more burgers and sandwiches for these huge corporations.

What is the psychology behind this anyway?  Do guys think they are going to get this “hot” girl if they eat at one of these fast food chains?  Do women see someone skinny like Paris Hilton eating a burger and think I could too?   Don’t get me wrong I am always up for some risqué ads but sometimes it’s a little too much.

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