Even though we are not competition hounds, it is still nice when we do well. At the annual Public Relations Society of America (PRSA) Nebraska Chapter’s Gala last week, we were awarded eight Paper Anvils, five awards of excellence and three awards of merit. This year’s competition was judged by the Houston, Texas PRSA chapter.
This was truly an agency wide effort since we received awards in the areas of blogger outreach, web sites, special event/outreach/educational and/or tradeshow event, Read More

I was curious. And decided to do a little non-scientific research. So over the course of two days, I monitored and tracked several random online conversations. Then pulled 500+ snippets of the dialogue and created a quasi tag cloud of the conversations to see what it looked like.

Bozell provides a wide variety of public relations services for both the VT Industries architectural wood doors division and the countertop division.
These include quarterly customer newsletters, media outreach materials, AIA Continuing Education Series and technical reports and white papers on a broad range of timely topics of interest to architects, specifiers, builders, fabricators, distributors and other target audiences.
These editorial materials focus on current industry issues such as environmental considerations, Read More

Quality products delivered with impeccable customer service. That is the core of the VT Industries brand.
VT wanted a way to leverage their brand equity to create customer loyalty. Bozell developed the PRO Team program – a loyalty program for fabricators – to help create a network of customers committed to actively marketing VT’s product. The program has helped VT retain 100 percent of their customer base over the past year.
Recently, Read More

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More

Cirque’s show Saltimbanco embarked on a tour of over 40 arenas across Canada and the United States. The new tour model allowed Cirque du Soleil to bring its shows to additional cities, giving more people than ever the opportunity to enjoy a Cirque du Soleil show in their own city. The tour made a stop in Kansas City, and our goal was to gain media coverage of the event and also increase ticket sales for the tour stop by reaching out to area residents in and around the Kansas City Metro area. Read More

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans throughout the world. This year roughly 40,000 people came to listen to the ‘World’s Richest Man’ and to attend the exciting and high profile events during the weekend celebration. Read More

Mooney manufacturers high performance, single engine, piston aircrafts. In fact, they make the fastest single engine piston aricraft on the market. Mooney owners are passionate about their aircraft and the history of the company. These rabid fans love to talk about their aircraft and discuss anything Mooney.
We developed and launched a new application within their website to allow these “Mooniacs” to contribute their thoughts and photographs to improve their own Mooney experience. Hundreds of these enthusiasts have registered to become part of this select group. Read More

Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it.
Our job? To get the word out. To make sure those who plan to attend have all the information they need. To continuously promote the event in order to reach new prospects. Through a combination of advertising, Read More

In 2008, two childhood friends decided to start their own distance relay race to raise awareness and money for the trails system of Nebraska. The Market to Market Relay stretched 86 miles from the Old Market in Omaha to the Historic Haymarket in Lincoln. The route started and ended on downtown brick roads, but it twisted through small towns and smaller farmsteads, into state parks, over streams and rivers, and across the plains of Nebraska.

With the route mapped and preparations made, Read More