Public Relations

December 7th, 2017

Laura Spaulding

Bozell Takes Home Best of Show, 15 PRSA Paper Anvils

Creative marketing and public relations firm Bozell received Best of Show for work on Sioux Honey Association Co-op’s Share a Little Sweetness Tour at the 2017 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala. Read More

October 18th, 2016

Detroit Doctor Dissed by Delta, Google’s Mobile-Only Search Index … and Miranda Sings?

Need to find better ways to repurpose your content? Not exactly sure what Blockchain is?  Read More

August 5th, 2016

Thinking about posting about the Olympics? Think again.

With the Rio Olympics kicking off tonight, tons of brands are excited to incorporate posts about the Summer Games into their social assets. Unfortunately, if you’re not officially sponsoring this event, you cannot. Yes, you read that right. Read More

March 14th, 2012

Will SXSW Hottest Trends Live Outside SXSW?

As covered in a slew of other blog posts covering SXSW, there was one tech trend that climbed above the others this year, the geo-location meetup. Think of it as using your mobile phone location for connecting rather than just broadcasting.

June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

June 16th, 2011

It’s Finally Here

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

March 18th, 2011

Kim Mickelsen

AP Stylebook Kicks The Hyphen to the Curb

Last year AP Stylebook changed “Web site” to “website”. And now they’ve finally dumped the hyphen in email.

Even before the switch, many companies neglected to include the hyphen. I know we’ve been using the non-hyphenated version for a long time, but continually had to tell our proof readers to stop trying to correct it to match the AP Stylebook.
Cellphone and smartphone as one word instead of two are also being adopted as new Associated Press style guidelines. Read More

August 30th, 2010


Follow Social Comments in Real Time

Monitoring social media campaigns can be difficult. There are some wonderful tools out there but most require registration or paid subscription. Google just launched a new service that simplifies the real time monitoring of updates made from Facebook and Twitter.
The system dubbed “Google realtime” is as easy to use as any Google search. Simply type in your search term or wrap your term in quotes if you want an exact match, Read More

August 10th, 2010

Kim Mickelsen

Twitter’s Latest Offering “Fast Follow” Could Engage Millions of Passive Followers

Twitter may have millions of active users, but many, many more millions don’t even have accounts. Which is what makes this latest news, big news. Twitter’s newest feature called “Fast Follow” uses a classic short code approach and makes it easy to follow anyone via SMS, even if you don’t have a Twitter account.
If you see a Twitter @username at a restaurant or store, on a billboard or on TV, or if you hear one mentioned on the radio, Read More

August 10th, 2010

Laura Spaulding

Rethink Frozen Yogurt

Red Mango, the fastest growing retailer of yogurt and smoothies, is redefining the yogurt experience with its first self-serve store in Omaha. Red Mango offers all-natural, probiotic-packed frozen yogurt, smoothies and iced teas. With additional locations slated for opening during the next year, Red Mango enlisted the help of Bozell to raise awareness and plan a buzz-worthy grand opening celebration to introduce the retailer to Omaha residents.
To build excitement and anticipation for its grand opening, Read More