So you want to write a press release. Or maybe you don’t, but your boss thinks it’s a good idea. No matter. Whether you’re announcing a new hire, sharing the news of a donation, or weighing in on an industry-related development, you’ve come to the right place.

Here’s all you need to know (and probably more than you wanted to know) about press releases. Read More

If you’re looking for a good laugh, type “Jan. 1, 2020 headlines” into your search engine. Some of my favorites are “the most anticipated buildings set to shape the world in 2020” from CNN, “the bull market is charging into 2020” from The Wall Street Journal, and “12 things our critics are looking forward to in 2020” in The New York Times’ Arts section.

This time last year we were all blissfully ignorant of what was to come – marketers included. Read More

“Nine times out of ten, it’s not a crisis.” That’s what I often told myself when I worked for a governor. The mantra was one of the things that helped me keep my cool when the pressure mounted from large volumes of letters, emails, calls, and social media comments from constituents and reporters.

Eight hundred emails from constituents on Syrian refugees?

The response can wait until the Department of Social Services weighs in.

Reporters camped outside demanding an answer on the transgender bathroom bill? Read More

All it takes is a pandemic to identify which companies have smart, nimble PR and social teams in place. As Kelsey Pritchard, Head of PR and Social, explains in this month’s episode, it’s imperative for brands to balance preparation with flexibility. Because, while it’s important to have a plan and communication objectives in place, it’s equally as important to be ready and willing to react to current events and conversations happening in the world around you. Read More

Here’s why you’ll never look at blogs the same again.

What’s his story? What’s her story? What’s your story? Hey, want to hear a good story?

Of course you do. We all want to hear a good story. We have since we were children.

Oh, the Places Your Brand Will Go: Why Parents Should Read to Their Children, and Why Your Business Should Care

Here’s a fun stat: Kids who are read one short book per day enter kindergarten hearing 290,000 more words than kids whose parents didn’t read to them. Read More

How to turn your annual event and/or fundraiser into a digital success.

As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. Read More

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions. Read More

I don’t remember how we got word of the deaf advocacy protest. A staffer may have seen it on social media or the Department of Human Services might have given us a heads up. Either way, when it came across my desk, I have to admit, I was not exactly enthused. Read More