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Media Planning & Buying

June 20th, 2011

Kim Mickelsen

Good Clients Make Good Friends

I ran across this post today and really like it. Sometimes in the day-to-day stress of the job we need a little reminder.
Treat clients like friends:

Understand they have bad days, good days, days they need you and days they need to be left alone
Give them a second chance if they make a mistake
Give them a hand when you can
They have different levels of knowledge (sometimes you have to walk them through things)
Show them something new, Read More

June 16th, 2011

It’s Finally Here

We’ve worked with College World Series of Omaha, Inc for many years. In fact, our involvement goes way back to the beginning when one of our founders and a group of Omaha businessmen convinced the NCAA to bring the tournament to Omaha. It’s a lot of work, but it’s a labor of love for everyone involved. And every year is special. However, this year is extra special, new and exciting. New place, new traffic patterns, Read More

April 13th, 2011

Kudos J. Crew

A J.Crew advertisement gaining lots of blog buzz this week shows a mom painting her son’s toenails pink with the caption “Lucky for me, I ended up with a boy whose favorite color is pink.” The ad features a photo of J. Crew President Jenna Lyons painting bright pink polish on her young son’s toenails. Read More

March 31st, 2011

What About Love, Swiffer?

I can’t remember the last time I enjoyed a TV ad campaign as much as I do Swiffer’s “What About Love” campaign. The term ‘clever’ has gotten kind of a bum rap in our industry. Why everyone knows that ‘clever’ copy has no substance to it – it’s just a cheap joke and nothing more. Often that’s true, but not in this case. Read More

March 25th, 2011

bozell

Yahoo’s Search Direct. Winning?

Yahoo has unveiled Search Direct, a feature it will integrate into select Yahoo sites, giving searchers answers to questions and lists of trending topics as queries are typed.
The feature rolls out in the U.S. first, and later this year, internationally. Yahoo Search Direct predictive-search technology comes several months after Google Instant. The feature is geared to help searchers find answers, not links, faster.
Search Direct covers top trending searches, movies, TV, sports teams and players, Read More

January 10th, 2011

bozell

Are You In The Know? New Ad Choices For Consumers

Starting last week many online companies launched “Ad Choices” (Advertising Option Program). This program is part of an industry wide effort to implement consumer-friendly principles and enforcement standards regarding Online Behavioral Advertising (OBA).
This program was initiated to provide consumers with a better understanding of and greater control over ads that are served to them based on their online behavior. Consumers can click on this Ad Choices icon to essentially opt-out of receiving online behavioral advertising. Read More

January 3rd, 2011

bozell

Online Ad Spending Set to Break Records

New peaks in spending each year through 2014
After 2009’s downslide, US online ad spending in 2010 will rise by 13.9%, reaching a record $25.8 billion. And in that same vein, internet ad spending will hit new peaks in each of the following four years, passing $30 billion in 2012 and breaking the $40 billion barrier in 2014.
The more granular quarter-by-quarter picture shows a record spend of $6.42 billion in Q3 2010, as reported by the Interactive Advertising Bureau and PricewaterhouseCoopers (IAB-PwC), Read More

December 22nd, 2010

bozell

It’s a Snuggie Christmas

Snuggie, the much-mocked but also much-purchased blanket with sleeves, will spend an estimated $12 million on holiday advertising this year.
The brand spent $34.8 million in advertising throughout 2009, according to Kantar Media – and the marketing is apparently paying off: by the end of 2010, Snuggie will have sold 25 million units, reports The New York Times.
In 2008, when Snuggie was first launched, it sold about four million units. But instead of dying out after its initial launch, Read More

December 15th, 2010

bozell

Are You In The Know? Time-Shifted Viewing Is Up

DVR Penetration Means Time-Shifted Viewing Is Up
Television time-shifted viewing is growing this season — for almost all shows.
NBC’s “The Office” is the most time-shifted program; in terms of its overall percentage, it grabbed 38.8% more viewers — up to seven days of time-shifting. Overall, NBC comedy was also first in 2009, with 37.5% compared to 29.0% in 2008.
In terms of actual time-shifted viewers, ABC’s “Modern Family” had the highest number with 5.465 million; Read More

December 8th, 2010

bozell

Are You In The Know? Display Spending Begins to Catch Up with Search

Growth in spending on online display ads will outstrip that for paid search through 2014, eMarketer forecasts, though search will continue to take the greater share of dollars.
In 2010, both search and display will see increases greater than the rise in total US online ad spending, estimated by eMarketer at 13.9%. But between 2011 and 2014, eMarketer projects online display spending will grow faster than overall online spending, while search spending will lag slightly behind. Read More