- The most popular genre in 2012 was action/adventure
- Action/adventure remained the most popular genre among all racial/ethnic groups
- Musicals were the least popular genre among all racial/ethnic groups, but art house/indie received the fewest votes overall
- African Americans were the biggest fans of dramas
- Hispanics and Asians appreciated romantic comedies most
How much of the ranking is based on the perceived quality of 2012 movies available in each genre? For example, if someone felt there were not good musicals in 2012 but normally enjoys musicals, their votes are skewed. If considering movie advertising or product placement, this data may not fully represent where to find your audience.