With the state of the third-party cookie changing drastically, marketers can’t ignore the inevitable shift in the digital media landscape. On this episode of Marketing Then & Now, we sit down with Rod Coleman, Bozell’s head of paid media, as he talks us through those changes – specifically with Facebook, Google and YouTube. He explains how businesses can still benefit from advertising on these platforms, and he shares effective media tactics and targeting strategies that will help you hit your primary KPIs. Read More

By now, you’ve probably seen the statistics. Minorities have $3.9 trillion worth of buying power. 44% of millennials are minorities. According to a Pew Research Report, Gen Z (post-millennials)  is the most racially and ethnically diverse group. Many businesses that once viewed minorities as an emerging segment are starting to ensure that they are a core part of their strategy. In order to reach them, businesses are implementing digital advertising tactics. Read More

From his favorite VHS tape as a kid to his love of streaming live episodes of The Bachelor, Director of Communications Mike Gilloon takes us on a journey of the ever-changing landscape of media. Over the last 10 years, there’s been a drastic change; people are now able to consume and watch content in many different ways. But what may seem like a challenge also presents opportunities for marketers to target a very specific consumer. And no matter how much new technology becomes available, Read More

Last night was the culmination of the 2018 – 2019 NCAA Men’s Basketball season with the University of Virginia defeating Texas Tech University in an instant-classic championship game of what we all effectively call March Madness. Of course, advertisers typically work to leverage March Madness for their special offers, deals and promotions. The king of this year’s tournament, in my opinion, is Buffalo Wild Wings. Read More

The term “Mobilegeddon”  has being bandied around the last few days by the media to characterize the change Google is implementing today relative to mobile search results.
While Google’s algorithm change will certainly impact many companies that don’t have mobile-ready sites, it’s a logical move. And one Google has been pushing for the last two years. In reality, we’ve ALL been talking about the impact of mobile and this change may be the push needed to make sites more usable for consumers. Read More

Creative marketing communications firm Bozell received multiple international and local industry awards this fall for public relations, interactive and design. Read More

The most popular genre in 2012 was action/adventure
Action/adventure remained the most popular genre among all racial/ethnic groups
Musicals were the least popular genre among all racial/ethnic groups, but art house/indie received the fewest votes overall
African Americans were the biggest fans of dramas
Hispanics and Asians appreciated romantic comedies most

How much of the ranking is based on the perceived quality of 2012 movies available in each genre? For example, if someone felt there were not good musicals in 2012 but normally enjoys musicals, Read More

This week Scott Rowe and Nathan Anderson of Bozell discuss three interesting topics. When iOS 6 is released Apple will no longer be leveraging Google Maps data. Streaming entertainment has increased dramatically and traditional cable networks are beginning to require cable subscription verification in order to allow online video streaming. On the mobile sales front they guys will discuss how iPads have now become responsible for 4% of total retail revenue. Share your thoughts on the blog or on the Bozell Youtube Channel. Read More