Advancements in technology are typically gradual and something you can look back on and see how we’ve made great progress over a number of years. It’s recognizing those leaps and lurches forward in technology that is a LOT harder to do. I think I may have found something to consider for the “leap forward” category.

As I was driving the other day my typical disgust at the number of people who run red and orange lights was a little more interesting than normal. A cargo truck for a secure records storage company breezed through what could only have been a dark, dark orange light. And it made me think.

Google just announced they are now returning search results that include magazine content within Google Book Search. They have indexed millions of magazines from various publishers and are going to continue to add more. Eventually, we’ll see magazine search results blended with regular organic search results – which means even more information instantly available via a simple search query.

I’ve received a few messages from friends on FaceBook lately with ominous subjects and titles suggesting I should check out these funny photos or silly video with me in it. Typically, when I get those as emails and it’s from v1agr4@hotmail.com I know better than to open it. But when it “comes from” a trusted source in a closed network of “friends” like FaceBook, I at least open the message.

Because of the way the NCAA College World Series is set up as a double elimination, the event is fairly fluid and many fans come into Omaha without tickets hoping to get them on site.  As teams are eliminated, tickets are turned in and then available for sale.  Further, out-of-town fans are not familiar with Omaha and don’t know where to turn for information.  To make the event as simple as possible for fans to attend, Read More

The National YWCA was an aging organization that faced impending extinction if it didn’t begin to reach out to younger generations for membership, volunteers and financial support.
By working with a 22-member branding committee, Bozell positioned the YWCA USA as a vibrant organization committed to eliminating racism and empowering women.
We developed online and printed toolkits of marketing materials for use by more than 300 local associations, including print ads, radio spots, posters, collateral and more. Read More

Berkshire Hathaway is well known for having the most expensive stock price on the market. The company is also well known for its annual shareholders meeting in Omaha, Nebraska. This event has become a lot more than a stuffy shareholder’s meeting. It has become a destination event for thousands of shareholders and Warren Buffett fans throughout the world. This year roughly 40,000 people came to listen to the ‘World’s Richest Man’ and to attend the exciting and high profile events during the weekend celebration. Read More

Mooney Airplane Company planned to unveil two new models of airplanes at the Oshkosh Air Show and wanted to get invitations into the hands of select people who would be prime candidates to test fly the new models at the show.

Through analysis and modeling, Bozell SmarTargeting culled an email database of hot prospects that met specific selection criteria from within the overall Mooney prospect database.
After identifying the prospects we created and sent an exclusive email notice containing a link that clicked through to a flash-based experiential microsite evite.  Read More

Mooney manufacturers high performance, single engine, piston aircrafts. In fact, they make the fastest single engine piston aricraft on the market. Mooney owners are passionate about their aircraft and the history of the company. These rabid fans love to talk about their aircraft and discuss anything Mooney.
We developed and launched a new application within their website to allow these “Mooniacs” to contribute their thoughts and photographs to improve their own Mooney experience. Hundreds of these enthusiasts have registered to become part of this select group. Read More

While NCAA.com and other media sites do a tremendous job of covering the game action, the role of the College World Series site (www.cwsomaha.com) is to provide deeper information about event logistics, tickets and activities before and during the Series to those who plan to attend.
Filled with ticket and event schedule information, an FAQ section, parking and shuttle data, photo galleries, trivia polls, e-cards as well as other things to do in Omaha during the Series, Read More