While NCAA.com and other media sites do a tremendous job of covering the game action, the role of the College World Series site (www.cwsomaha.com) is to provide deeper information about event logistics, tickets and activities before and during the Series to those who plan to attend.
Filled with ticket and event schedule information, an FAQ section, parking and shuttle data, photo galleries, trivia polls, e-cards as well as other things to do in Omaha during the Series, Read More

Slipstreem Aerodynamics produces the Showtime 100, an aerodynamic add-on for semi trailers that helps reduce drag and increase stability. As a result, truck owners save fuel and wear and tear on the engine, tires, and trailer. Drivers experience improved truck handling, and the device requires no driver interaction when backing into a dock – a big advantage over add-ons produced by other manufacturers.
We were involved in developing a new look and feel for Slipstreem Aerodynamics, Read More

Client: Krista’s Creation/Letter-Photo.com – This dynamic website allows customers to create custom products based on the artist’s unique photography. Customers can select images from Krista’s vast image library and assemble words out of the “letters” in the photographs. It was out goal to deliver a top-quality website experience that could showcase their custom work through a very fun and intuitive user interface. We wanted to create an experience that is as fun as the end product.

The Literacy Center works to raise literacy rates among adults. For more than 35 years, the organization has provided one-on-one instruction using volunteer tutors.
From rethinking the entire brand to redesigning the logo, the 2007 Bozell Intern team dove deep into what it takes to complete a successful campaign for the Literacy Center of the Midlands.
The intern team was given the task of re-branding the organization then executing the new brand across all sorts of mix-media advertising — from radio and billboards, Read More

Court Appointed Special Advocates, (CASA), provides advocates to abused and neglected children within the court system. Judges rely on the information CASA volunteers provide to decide whether these children should be adopted, reunited with their families or placed in foster care.
CASA staff met with Bozell staff mentors to outline their greatest needs, which included a higher profile and more volunteers.
The team went to work to analyze the marketing situation, Read More

While getting briefed by the developers of a new document management tool, we could tell that the Saas (Software as a service) product was robust, but not necessarily intuitive. This raised a red flag, because our target audience research indicated that people would subscribe only if they thought the tool was very simple to use.  It became clear that the most important thing to do was simplify the user interface to create a stronger initial user experience. Read More

Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it.
Our job? To get the word out. To make sure those who plan to attend have all the information they need. To continuously promote the event in order to reach new prospects. Through a combination of advertising, Read More

In 2008, two childhood friends decided to start their own distance relay race to raise awareness and money for the trails system of Nebraska. The Market to Market Relay stretched 86 miles from the Old Market in Omaha to the Historic Haymarket in Lincoln. The route started and ended on downtown brick roads, but it twisted through small towns and smaller farmsteads, into state parks, over streams and rivers, and across the plains of Nebraska.

With the route mapped and preparations made, Read More

What is a vacation? To some it’s a destination. To others it’s spending extra time with friends and family.  These things and more can be obtained close to home with a Staycation at a CoCo Key indoor water park.
CoCo Key Water Parks are connected to hotels, but you don’t need to be a guest of the hotel to enjoy the water park. Besides water slides, a lazy river and other water entertainment, CoCo Key also features a full restaurant and bar along with cabanas that can be rented for larger groups and birthday parties. Read More

Besides providing overall quality health care services, Alegent also promotes messaging around preventive health services and well being.
Alegent provides services that consumers do not always associate with major health systems including classes and services on weight management and healthy cooking. This lifestyle focus has provided a great platform to implement non-traditional grassroots marketing components, an area of expertise for Bozell.
Signs placed outside high traffic stores in area malls provide clever reminders to shoppers. Read More