Morris Jacobs, one of our founders, was one of four Omaha businessmen to convince the NCAA to bring its men’s baseball tournament to the city in 1950. We’ve been involved in building the event ever since. And loved every minute of it.
Our job? To get the word out. To make sure those who plan to attend have all the information they need. To continuously promote the event in order to reach new prospects. Through a combination of advertising, Read More

In 2008, two childhood friends decided to start their own distance relay race to raise awareness and money for the trails system of Nebraska. The Market to Market Relay stretched 86 miles from the Old Market in Omaha to the Historic Haymarket in Lincoln. The route started and ended on downtown brick roads, but it twisted through small towns and smaller farmsteads, into state parks, over streams and rivers, and across the plains of Nebraska.

With the route mapped and preparations made, Read More

What is a vacation? To some it’s a destination. To others it’s spending extra time with friends and family.  These things and more can be obtained close to home with a Staycation at a CoCo Key indoor water park.
CoCo Key Water Parks are connected to hotels, but you don’t need to be a guest of the hotel to enjoy the water park. Besides water slides, a lazy river and other water entertainment, CoCo Key also features a full restaurant and bar along with cabanas that can be rented for larger groups and birthday parties. Read More

Besides providing overall quality health care services, Alegent also promotes messaging around preventive health services and well being.
Alegent provides services that consumers do not always associate with major health systems including classes and services on weight management and healthy cooking. This lifestyle focus has provided a great platform to implement non-traditional grassroots marketing components, an area of expertise for Bozell.
Signs placed outside high traffic stores in area malls provide clever reminders to shoppers. Read More

WildSmiles Brackets are patented braces with unique shapes: stars, flowers, footballs, diamonds, and circles. The product allows consumers to have fun with their braces experience and be individual in the way they design their mouth.
The average age for children to receive braces is 12-16 years old. Naturally, children entering this age range were our target audience. More specifically though, our primary target audience consisted of those children who already shaped their peers’ opinions by regularly offering ideas and experiences concerning braces. Read More

For more than ten years, Bozell has provided marketing communications for VT Industries, the leading manufacturer of architectural wood doors and postformed laminate countertops. Our services have included development of brand identity, business-to-business advertising, home center support, customer loyalty programs, sales support, public relations, trade show support and collateral.
VT countertop sales were steady but slow and the product was viewed largely as a commodity. Based on customer feedback, VT and Bozell determined that VT countertops needed to be shown in various applications to demonstrate that these were not the laminate countertops of the 1950s. Read More

Client: Tnemec — Since 2002, Bozell has provided marketing and communications for Tnemec Company Inc. Tnemec is one of the largest privately held coatings companies in the United States. Tnemec manufactures more than one hundred architectural and industrial coatings. Their products are used in the Architectural, Industrial, Water and Wastewater Processing, Water Tank and Processing and Manufacturing industries.
A United Brand
Tnemec came to Bozell with a fragmented brand. They needed our help in uniting the look of their Tnemec brand with their two other brands, Read More

Cabinetmaker turned inventor Bill Friegang had been building cabinets for more than three decades when he finally decided to create a tool that would remove one of the biggest hassles from his job: scribing. The QuickScribe Tool System is a set of professional-grade, cabinetmaking and woodworking scribe tools. These tools allow for perfectly shaped installation of cabinets, countertops and much more.
Although the QuickScribe, the initial product in the tool system, was developed almost 15 years ago, Read More

More than 70 million dogs live in the United States and every one of them has to do its “business”.  Dog owners know that they will be the ones who get stuck holding the bag.
To combat this offensive inconvenience, the Doody Dangler was invented. It is a leash enhancement that allows dogs to carry their own loads and attaches the doggy doo bag to the dog’s leash, allowing dog owners to retain a free hand. Read More