September 5th, 2019
Getting Far with Meet The Pros
Meet the Pros is a 57-year-old advertising conference for
college students and is presented by the American Advertising Federation Omaha (AAF Omaha). This year, our summer intern team, including yours truly (I’m the one in pink ^), was tasked with creating a theme, look, social media plan and website for the 2020 conference. Read More
November 8th, 2010
Changing Customer Perceptions
Tate & Lyle is one of the world’s leading providers of food ingredients. It literally supplies hundreds of different ingredients — such as sweeteners, starches, fiber and more — to leading food manufacturers such as Kraft and ConAgra.
Most people who work in the food manufacturing industry know who Tate & Lyle is. However, because of its long history and respected reputation as a quality ingredient provider, many of those people also thought that they knew everything there was to know about the company. Read More
August 10th, 2010
Rethink Frozen Yogurt
Red Mango, the fastest growing retailer of yogurt and smoothies, is redefining the yogurt experience with its first self-serve store in Omaha. Red Mango offers all-natural, probiotic-packed frozen yogurt, smoothies and iced teas. With additional locations slated for opening during the next year, Red Mango enlisted the help of Bozell to raise awareness and plan a buzz-worthy grand opening celebration to introduce the retailer to Omaha residents.
To build excitement and anticipation for its grand opening, Read More
July 19th, 2010
CWS Text Alerts
When fans attend the College World Series they want to be in the know, not just about game updates but also related updates about all the surrounding special events.
We established an opt in text alert service in 2006 for fans to get info via their phones and the program has continued to grow. In 2010 the number of subscribers grew 6 fold, a clear indication of the ever increasing demand for mobile information. Read More