When fans attend the College World Series they want to be in the know, not just about game updates but also related updates about all the surrounding special events.
We established an opt in text alert service in 2006 for fans to get info via their phones and the program has continued to grow. In 2010 the number of subscribers grew 6 fold, a clear indication of the ever increasing demand for mobile information.
Over the course of 2 1/2 weeks, subscribers received 72 alerts, special promotions and event updates. From rain delay announcements to ticket availabilities (online and at the box office) to autograph sessions with MLB payers and gate giveways to team advancements and special on field events, subscribers had the inside track on all the special events that surround the CWS. They also received alerts about team practices so they could attend to watch their team on the practice fields and had the opportunity to participate in contests and polls.
With less than 2% opt out rate, the text alert program has been a hit with fans and allows them to keep up to date on all things CWS.