Episode 21: How and Why to Build a Brand With ‘Giving Back’ at The Core

February 1st, 2022

There are plenty of small business owners who know the pain of shutting down a brick and mortar due to high costs. But, if you’re Sarah Spitsen, founder and chief candle lady at Feya Co., you start a new company the very next day with a newfound mission: to do business “the right way.” In this episode of Marketing Then & Now, our special guest Sarah shares her journey from defeat to success. She talks us through how putting quality products over profit and letting your mission guide everything you do can create a loyal community of customers and lead to a prosperous brand. (And she even shares her story about how she got invited to promote her candles at The Oscars, which you won’t want to miss.) 

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