Latest

Brand Management

March 11th, 2020

bhartford

Brand Expression Served Up Hot

Real quick, Google “Wendy’s Social Media Strategy.” Hell, you may have already done this before.
Their performance on Twitter is the stuff of advertising legend. #nuggsforcarter is a national movement. You can take marketing classes that chronologically break down and dissect their social media methods. Their snark is served up fresher, hotter and faster than their square-shaped burgers. Their brand is crystal clear. Fearless, relevant, engaged and fast. That’s their brand, right? Or is it?   Read More

February 19th, 2020

jvogel

Why “changing with the times” is a dangerous brand position.

Let’s start with a few questions. Does your brand operate from deeply held convictions—the reasons behind the quality behind the product behind the profits? Do those reasons permeate your entire organization? Are they evident to your audience if they don’t read the website “about” section? Read More

February 17th, 2020

bhartford

This Article Contains Opinions of a Graphic Nature

Frida Mom makes products that help you care for your new baby and for yourself, post-delivery. In their words, “Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, we’ve got you.” Need a tool to get the stubborn snot out of your baby’s nose? They’ve got you. Suffer from serious pain, postpartum? They’ve got plenty of things to help. From a branding perspective, they absolutely know who they are and who their audience is. Read More

January 31st, 2020

bozell

Super Bowl LIV Ad Reviews by Ad People

Photo credit: MediaPost, Nov 2019

The good, the bad and Sam Elliott’s mustache.

Robin Donovan, President

When it comes to TV commercials there is no more widespread, public venue than the Super Bowl. Advertisers in the Super Bowl must be prepared to wow the audience, the whole audience, even the part that does not fall within their target demographics. In order to generate a level of excitement worthy of the Super Bowl, most advertisers choose to make their commercial hilariously funny, Read More

January 15th, 2020

keggenberg

Using Social Media Strategically: Insights from Sprout Social’s Agency Partner Summit

Using social media in a linear way is a thing of the past.
Brands, small and large, are using social not only to engage with and speak directly to their target consumers, but also to learn about their audiences’preferences, integrate campaigns, inform creative strategies, and test-and-learn with new products and features. Read More

September 5th, 2019

credinger

Getting Far with Meet The Pros

Meet the Pros is a 57-year-old advertising conference for
college students and is presented by the American Advertising Federation Omaha (AAF Omaha). This year, our summer intern team, including yours truly (I’m the one in pink ^), was tasked with creating a theme, look, social media plan and website for the 2020 conference. Read More

August 23rd, 2019

kjohnson

But was it enough, Sephora?

It’s a Saturday afternoon and you decide to spend your hard-earned money the best possible way you can – shopping, of course.

As you’re picking out your favorite items, security stops
you. You aren’t doing anything wrong. Why are you the only one security stopped? Turns out, a Sephora employee called security. But why you? Read More

July 18th, 2019

dwikowsky

The Branding of Stranger Things

I recently had the opportunity to binge-watch Season 3 of Stranger Things on Netflix and spoiler alert – it doesn’t disappoint. (Note: I will keep this spoiler-free in case you haven’t had the chance to get through the full season yet.) But I would like to discuss the branding and product placement that was rampant throughout the show. Read More

July 12th, 2019

bozell

Diet Woke or Nope?

At Bozell, we pride ourselves on being an open environment that fosters ideas and varying points of view. The freedom from being judged for having a differing opinion is how we never settle and strive to generate the best work for our clients. Below is an example of how two Bozellers saw a campaign and had contrasting reactions. Read More

July 3rd, 2019

credinger

Brands Are Winning Big Because Kids Are Shopping Small

When I was a kid, I used to love playing grocery store. My siblings and I would tape up old cereal boxes, wash out Tide bottles and anxiously wait until an egg carton was empty so we could collect it. Now, as a 20-year-old intern and a big sister of three little girls under the age of 10, I get to see a whole new generation of children get hooked on playing grocery store. Only this time, Read More