Bozell, a full-service advertising and public relations agency, has been named agency of record for the Sioux Honey Association. Bozell will be responsible for managing all marketing efforts including strategy, creative, digital, social media, media planning and buying, and public relations. Read More

As marketers, our ability to understand how people think is critical. It always has been. The jargon we sometimes employ to describe these varying thoughts is not. Read More

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More

Creative marketing communications firm Bozell was honored by the 2016 Midas Awards for work with First National Bank of Omaha. Bozell received the Silver Midas for the Unforgettable First branded TV spots, and was named a Midas Finalist for the Unforgettable First long-form video and the Worry-Free Checking TV campaign. Read More

With one word Campbell’s Soup’s new chicken soup commercial supports lesbians. One woman asks another woman if she wants some soup, but she ends her sentence with “babe.” That’s it. The offer of soup is politely declined because of a pre-existing salad, but the soup and the salad eater silently trade soup bowl for salad plate in an intimate food-sharing move right at the end. Read More

Waze is pretty awesome, and apparently they’ve impressed the folks at Fortune magazine since they are one of Fortune’s top 10 breakthrough brands* as featured in their January 1, 2017 issue.

For those not yet au courant, Waze is a mobile app that shows what’s happening on the road you’re traveling. It indicates where traffic and other road challenges await the unsuspecting traveler. Waze even spots traffic patrol cars on the roadside … wink, wink. Read More

As 2016 comes to a close and the holiday spirit is in full effect, it’s the perfect time to take a moment and reflect on the past year.  As an intern at Bozell, this semester has truly opened my eyes to the fantastic opportunities we have to work with clients in our own backyard and across the United States. Read More

You can do a lot in 20 minutes.

Like rejuvenate with the Five Tibetan Rites. Or become world-famous, as Warhol suggested. You can also make a fresh fruit smoothie – and drink it. Read More

As a creative director, I constantly bemoan what I see as the worst thing that has happened to the ad industry over my career (no, it’s not the advent of the celebrity creative director.) Hang around me long enough, and you’re bound to hear me say “It used to be about ‘what’s the best idea you can have.’ Today, it’s ‘what’s the best idea you can have RIGHT NOW!?!’” Timelines have always been a challenge, but now it’s absolute madness. Read More

“I’ve learned that you shouldn’t go through life with a catchers mitt on both hands. You need to be able to throw something back.” – Maya Angelou

I love that quote. And it’s how I try to live my life. So it’s great that I work somewhere that also has those values. Case in point is our recent 95th anniversary celebration. Read More