Bozell, a full-service advertising and public relations agency, has been named agency of record for the Sioux Honey Association. Bozell will be responsible for managing all marketing efforts including strategy, creative, digital, social media, media planning and buying, and public relations.
Founded in 1921, Sioux Honey Association is the world’s largest honey marketing organization. As a Cooperative with approximately 300 beekeepers from around the country, it produces more than 40 million pounds of honey each year and has a global presence that extends to the Middle East, Far East, Europe, and South and Central America. Sioux Honey is a leader in the industry with state-of-the-art facilities and research and development. All the honey is tested and graded for clarity, type, flavor, moisture and color. These advanced methods and exacting standards are used to ensure that every grade of honey packed under the Sue Bee label is the finest available anywhere.
“Sue Bee Honey is the leader in a fast-growing category,” said Lisa Hansel, VP of Sales and Marketing for Sioux Honey Association. “In order for us to keep growing, we need to attract new consumers with new ways of thinking. It was time for fresh ideas coupled with sound strategy, which Bozell provided. We had heard great things about Bozell and, so far, they have exceeded my expectations. I look forward to great things in the future!”
“Partnering with Sioux Honey Association is extremely exciting for us,” said Kim Mickelsen, CEO of Bozell. “We have watched what they have been doing for years and are eager to jump in during this quickly evolving time in the honey industry.”
Bozell is a full-service advertising and public relations agency specializing in advertising, public relations, digital marketing, technology and other creative solutions that produce results. We utilize Smartargeting™ and other insights to create winning marketing and sales strategies and build brand stories that are smart and compelling. We stand for doing right by our clients, employees and our community. For more information, visit Bozell.com.