Fair trade. Eco-friendly. Carbon neutral. Sustainability claims are front and center in products and services across nearly every industry. And it shows: It’s a market worth more than $14 trillion a year. So how can you successfully frame up eco-minded copy in your marketing, while still standing out from the pack? Here are five easy tips to help you craft an effective sustainability message, no matter the industry.

The answer is yes and no. How’s that for annoying?

Wait! Don’t go anywhere just yet. Give me a chance to explain.

For any marketers who are still choosing to ignore AI as if it’s a fad, or, even worse, getting defensive about how AI “can’t do what I do,” I urge you to stop that immediately. To bury your head in the sand is not only disadvantageous to your career, but you’re also potentially doing your clients a disservice. Plus, no one wants to get left in the dust, and that’s exactly where you’ll be if you don’t read the rest of this article and shift your perspective.

Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, gain on-the-job experience and learn English. 

We see you. Tired. Having trouble concentrating. Uninspired. But we’re not here to call you out for being lazy and procrastinating. We’re here to tell you you’re just burnt out.

What is burnout?

The World Health Organization defines burnout as a “syndrome conceptualized as resulting from chronic workplace stress that has not been successfully managed.” Although first defined in 2019, the worldwide COVID-19 pandemic has not only brought more attention to burnout and its long-term effects but has also shed light on just how rampant burnout is among working individuals.

It’s not often that an agency’s operations manager feels compelled to write a blog post. After all, we work “on the business,” not “in the business.” I’m admittedly no expert in the field. But, as those who know me can attest, it’s probably most fitting that this news comes from me:

The world of advertising lost a grossly under-appreciated icon with the passing of John Cherry III on Sunday, May 8, 2022.

You’ll definitely believe in the power of the written word after listening to this month’s episode of Marketing Then & Now. Inspired by the advertising bible, Hey, Whipple, Squeeze This, associate creative director (and previous senior copywriter) John Vogel shares his philosophy and personal approach to copywriting. He discusses how it has changed over the years, including his take on the wonderful world of AI – like Jasper.ai, an AI copywriting tool. Packed full of dad jokes and clever puns (ones that won’t make your eyes roll), you won’t want to miss this insightful and delightful episode. 

I recently read a Fast Company article entitled, “Three Essentials to Strong Agency-Client Relationship.” Its tips include:

1. Remember why they hired you.
2. Overcommunicate and anticipate needs.
3. Don’t neglect the relationship.

Close to the Customer: A Bozell Tradition

As I was reading the explanations for each, I realized that they all rolled up to one mantra that Bozell has been emphasizing for 100 years: Close to the Customer.

Do you hear that?

The year is coming to an end. And what better way to celebrate the holiday than to reflect on all the craziness we’ve endured? So scroll down, hit play and sing along to these traditional holiday tunes with a not-so-traditional 2021 twist.

By almost all accounts, 2020 was a devastating year for the ad industry. According to Forrester, ad agencies lost nearly 50,000 jobs globally – that’s more than double what was lost in the 2008 recession. (Source) And while the industry is still working to come out the other side and find “the new normal,” one thing is certain – we must adapt or we die.

Rebranding a giant like Facebook is an impossible task – a no-win situation that will be examined by everyone. So that’s just what we did. Three Bozellers share their takes on Facebook turned Meta.