When opposing views regarding a social issue begin to divide a normally unified group, we call that a wedge. This wedge tactic is deployed to fracture support for an issue. But what if, instead of allowing the wedge to further drive us apart, that fracture actually created an opportunity to find common ground?  

A guide for brands

From hot-button political issues to trending news topics, brands often struggle with whether they should create social posts on sensitive occasions. On the 23rd anniversary of the 9/11 terrorist attacks, you may be wondering what to say, and how best to say it. Read on to learn the dos and don’ts of posting on this important day.

Nearly ten years ago, Disney Pixar captured the hearts of the world with “Inside Out ” – an animated movie depicting how our emotions shape how we perceive and interact with the world. While the movie was geared towards a younger audience, the message and themes of the movie appealed to the inner child of adult viewers, too.

The importance of tuning in to your social audiences

Picture this: You’re at a crowded party, and amidst the chatter and music, someone is trying to tell you something important. If you’re not fully tuned in, you might miss the punchline, the heart of the story, or worse, offend them by responding inappropriately. Right? Well, the same goes for brands in the digital realm.

How to get the most from your marketing agency

Working with a marketing agency can be invaluable in boosting your brand, increasing sales, and helping you stand out in a crowded industry. But how can you ensure you’re getting a good return on your investment? Here are three questions you should be asking to help reframe your relationship and get the most value from your agency partnerships.

4 marketing movements that are must-watches in 2024

Crystal balls and predictions – oh, how we love them. Pro sports leagues have pre-season projections. Meteorologists forecast the weather. And us marketing peeps? Hey, if it’s January, it must be time for a “Marketing Trends to Look Out for in 2024” article.

A deep dive into Bozell’s unique take on membership

Marketing tactics continue to quickly evolve, with new tools like artificial intelligence offering brands a bevy of advertising options that are more customizable, scalable and agile than ever before (for more on this, listen to our four-part series on AI). And while these advances provide exciting opportunities to create new marketing content for your brand, navigating this changing landscape can be challenging for many companies.
Read More

Is Animation Right for Your Brand?

Apart from “Spiderverse,” there are several other movies that come to mind when thinking of styles that break the mold. “Puss in Boots: The Last Wish” (2022) and “Teenage Mutant Ninja Turtles: Mutant Mayhem” (2023) are two such examples, the latter of which championed a particularly memorable, crayon-like style that permeated every inch of its grungy, fictitious world. Much of LAIKA Studio’s work, such as “Coraline” (2009) and “Kubo and the Two Strings” (2016), exists within its own, eclectic universe, though the stop-motion medium is, in a way, its own beast that stands apart from 2D and 3D animated films.

Pressing play on your in-game advertising strategy

These days, almost anyone can play video games. From mobile apps to PC and console gaming, this pastime is more accessible than ever. And with so many people in front of screens, it’s a great opportunity to reach your audience with in-game advertising. But what’s the most effective way to advertise to those who enjoy gaming? Read on to find out about this growing demographic, and why incorporating in-game advertising into your digital marketing strategy can help you unlock success.

Imagine … a social media platform that has text-based posts and uses hashtags. A timeline feed where users can collaborate and connect. A space for doom-scrollers and content creators alike.

You’re thinking Twitter … right? WRONG. I’m talking about Meta’s new platform Threads.