Latest

Advertising

March 30th, 2020

kbrennan

Advertising During COVID-19

This is a scary time right now. There are a lot of unanswered questions. New information is being revealed every day. Things are changing constantly. People’s lives and daily routines are being turned upside down. That’s all a given. But here’s another …

Now is not the time to go silent.

People really do want to know how brands are responding to this pandemic. A couple weeks ago, our CEO, Kim Mickelsen, mentioned that now is the time for overcommunicating. Read More

March 25th, 2020

jkruntorad

Plan V is for Virtual

How to turn your annual event and/or fundraiser into a digital success.

As we are receiving daily updates from the Center of Disease Control and Prevention (CDC) and the World Health Organization (WHO) on COVID-19, it’s clear that we’re in a constant state of change and uncharted territory. For me personally, this means many of my loved ones are experiencing cancelation or postponement of exciting events like baby showers and weddings. But professionally, I’m seeing an impact on industries across the board and thinking of what the proper next step is. Read More

February 20th, 2020

kbrennan

Mold Never Looked So Good

Okay, I’ll bite.

Burger King released its The
Moldy Whopper
ad campaign yesterday and it has a lot of marketers and consumers talking. Why? Because it’s gross and brilliant all at the same time.

How much do I love this
commercial?

Let me count the ways. Read More

Digital

H&H Kia Radio Party

February 19th, 2020

jvogel

Why “changing with the times” is a dangerous brand position.

Let’s start with a few questions. Does your brand operate from deeply held convictions—the reasons behind the quality behind the product behind the profits? Do those reasons permeate your entire organization? Are they evident to your audience if they don’t read the website “about” section? Read More

February 17th, 2020

bhartford

This Article Contains Opinions of a Graphic Nature

Frida Mom makes products that help you care for your new baby and for yourself, post-delivery. In their words, “Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, we’ve got you.” Need a tool to get the stubborn snot out of your baby’s nose? They’ve got you. Suffer from serious pain, postpartum? They’ve got plenty of things to help. From a branding perspective, they absolutely know who they are and who their audience is. Read More

DigitalPrint

University of Nebraska Online Worldwide

January 31st, 2020

bozell

Super Bowl LIV Ad Reviews by Ad People

Photo credit: MediaPost, Nov 2019

The good, the bad and Sam Elliott’s mustache.

Robin Donovan, President

When it comes to TV commercials there is no more widespread, public venue than the Super Bowl. Advertisers in the Super Bowl must be prepared to wow the audience, the whole audience, even the part that does not fall within their target demographics. In order to generate a level of excitement worthy of the Super Bowl, most advertisers choose to make their commercial hilariously funny, Read More

Broadcast

H&H Chevrolet

BroadcastCampaignCase StudyDigitalPrint

Make-A-Wish Nebraska’s Wish Week