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Westlake Ace Hardware Website

Bozell recently did a complete overhaul of the Westlake Ace Hardware website. This new site is all about help and personifying “help” throughout the site.

Video headers with store associates emulate the service orientation of the stores.

A customer project contest engages users and provides ongoing content.

Dozens of help videos help consumers fix everything from a leaky toilet to an electrical receptacle.

Five subject matter experts provide tips in their areas of expertise.