Perhaps the folks at Verizon should have done some homework before promoting the launch of its spend-smart digital coupons as “a free digital coupon service for its wireless and FiOS TV customers that can help them save money on their next trip to the grocery store” to avoid stepping in it.

When I read the announcement here and here, my first thought was, big deal, how is this different from what anyone (not just Verizon customers) can do with Cellfire?  Giving them the benefit of the doubt that maybe there was something unique in the announcement, I went to check out the Verizon website promoted in its news release…and then I laughed! Hard.

I land on the Verizon site and what do I see? My Cellfire account that I registered with my Sprint number after my previous coupon guilt trip.

Verizon page (that I didn't log into) at top. My Cellfire account at the bottom. Hummmmmmm

I AM a Cellfire user, but I’m NOT a Verizon customer, I’m a Sprint customer.

So Verizon…can you hear me now? I’m still chuckling.