When was the last time unsubscribing to an email made you chuckle? This was sure a first for me. I meant to click ‘view in browser’, but clicked ‘unsubscribe’ by mistake on today’s Groupon email. I’m glad I fat fingered it because I stumbled upon one of those marketing gems that I wish I’d thought of first.

Click here to see what happens when you click unsubscribe. There’s no audio track, but it’s pretty easy to create your own.

Such a simple idea, yet full of personality. And it sure gets talked about.

Surprising. Clever. Smart. Very smart.