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Latest

September 14th, 2023

bozell

Podcast AI Series (Part 3): Predicting the Future of AI

Uncle Ben was right. With great power, comes great responsibility; especially when it comes to using artificial intelligence (AI) tools to help with your marketing strategy. In part three of Marketing Then & Now’s series on AI, Andy Spaulding, Director of Operations and Finance at Bozell, identifies misconceptions about AI’s capabilities, discusses how these tools will evolve in the coming years, and even offers up advice for marketers who want to get started with ChatGPT. Listen now to find out how you can start using this new technology to enhance your marketing efforts.

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September 7th, 2023

ddowns

The Dos and Don’ts of Posting on 9/11

A guide for brands

From hot-button political issues to trending news topics, brands often struggle with whether they should create social posts on sensitive occasions. And as the 22nd anniversary of the 9/11 terrorist attacks approaches, you may be wondering what to say, and how best to say it. Read on to learn the dos and don’ts of posting on this important day.

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August 30th, 2023

hrotschafer

From Hype to Hurdles: Decoding the Growth and Challenges of Meta’s Threads

Imagine … a social media platform that has text-based posts and uses hashtags. A timeline feed where users can collaborate and connect. A space for doom-scrollers and content creators alike.

You’re thinking Twitter … right? WRONG. I’m talking about Meta’s new platform Threads.

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August 25th, 2023

ddowns

5 Tips For Writing Effective Sustainability Messaging


Fair trade. Eco-friendly. Carbon neutral. Sustainability claims are front and center in products and services across nearly every industry. And it shows: It’s a market worth more than $14 trillion a year. So how can you successfully frame up eco-minded copy in your marketing, while still standing out from the pack? Here are five easy tips to help you craft an effective sustainability message, no matter the industry.

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August 22nd, 2023

bozell

Podcast AI Series (Part 2): In Bots We Trust? The Ethics of AI

In part two of our series on artificial intelligence, Creative Director John Vogel talks about the ethics of creating content with AI. For example, should you tell a client when you’ve used AI to create something? Do you need to give ChatGPT a byline? And should creative directors worry about being replaced by AI? In our latest episode of Marketing Then & Now, John explores the murky ethics of AI-generated copy and imagery, discusses why we’re still in the “dial-up phase” of AI, and outlines how your business can utilize AI assistance (the right way) to create engaging marketing campaigns.

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August 10th, 2023

Kerrey Lubbe

Is AI Ethical in Marketing? Here’s One Human’s Professional Opinion

The answer is yes and no. How’s that for annoying?

Wait! Don’t go anywhere just yet. Give me a chance to explain.

For any marketers who are still choosing to ignore AI as if it’s a fad, or, even worse, getting defensive about how AI “can’t do what I do,” I urge you to stop that immediately. To bury your head in the sand is not only disadvantageous to your career, but you’re also potentially doing your clients a disservice. Plus, no one wants to get left in the dust, and that’s exactly where you’ll be if you don’t read the rest of this article and shift your perspective.

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August 9th, 2023

bozell

Podcast AI Series (Part 1): The Advantages & Misconceptions of AI in Marketing

With technologies like predictive analysis, natural language processing, machine learning, and chatbots, the future promised to us by The Jetsons doesn’t seem all that farfetched anymore. But what are the limitations of using AI tools to supercharge your business’ marketing efforts? And what can they excel at? In part one of this new series, Bozell’s Chief Marketing Officer Jackie Miller highlights the shortcomings of this new tech, as well as how marketers can use it to create campaigns that meet your audience at the right time, the right place, and with the right messaging (without freaking them out).

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December 16th, 2022

Laura Spaulding

Bozell Legacy Continues

Ownership group grows with addition of husband-wife team

Bozell, a full-service marketing and communications agency founded in 1921, announced today that it has added two new owner-operators to its ownership group. Longtime Bozell employees Laura and Andy Spaulding have joined Kim Mickelsen, Robin Donovan and Jackie Miller as owners, effective immediately.

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August 31st, 2022

bozell

Episode 25: Using Today’s Social Platforms to Meet Your #BusinessGoals

“Holy stats, Batman!” That’s what you’ll be saying after you listen to this episode of Marketing Then & Now, featuring our social media and PR strategist, Hannah Rotchafer. Not only will Hannah share with you some insights on the current audiences of each social platform, but she’ll also shed light on the different types of marketing and messaging that are best served on each one. And it doesn’t stop there. She’ll also answer questions like how often and when you should post, how to make the posting process more efficient, and even how to proactively create a crisis plan. No marketer or business owner should miss this episode.

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June 1st, 2022

bozell

Episode 24: Art Direction in Today’s World of Advertising and Nonprofits

Art direction can be a powerful thing when done well, proven true in this episode of Marketing Then and Now. Senior art director Heather McCain talks to us about her overarching creative philosophy, how the world of art direction has evolved over the years, and what her experience has been as a marketing expert on the board of the Refugee Empowerment Center – including her efforts in rebranding the nonprofit and then spearheaded a candle-selling campaign that brought in a regular monthly income for the nonprofit and offered a way for female refugees to make an income, gain on-the-job experience and learn English. 

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