Latest

February 8th, 2019

Robin Donovan

Timid Women, DOVE Chocolate says “No chocolate for you!”

© DOVE Chocolate

I have seen DOVE Chocolates’s new commercial, which implies that three guys are buying gifts at the same time and place for the same woman. The spot then cuts to said woman eating DOVE Chocolate. What I did not comprehend was that this is DOVE’s way of celebrating “bold” women.

As a woman who some have accused of being bold, Read More

February 6th, 2019

rweber

Pinteresting Strategies for Food Brands

Pinterest is the social network for shopping and planning. It’s less about socializing and more about finding exactly what you’re looking for. This makes it optimal for brands in fashion, home décor, health and wellness, and grocery. Naturally, it’s a great place to showcase how your product can be used or consumed – especially if you’re a food item!

Who is using Pinterest? (Source: eMarketer)

Read More

February 1st, 2019

dmoore

The Advertising Subpar Bowl

© Apple. “1984” is an American television commercial that introduced the Apple Macintosh personal computer.

Has Super Bowl advertising jumped the shark?

As way of explanation, here’s the definition of “Jump the shark”:

“Jumping the shark is the moment when something that was once popular no longer warrants the attention it previously received, particularly when attempts at publicity only serve to highlight its irrelevance… reaching a point at which far-fetched events are included merely for the sake of novelty, indicative of a decline in quality.”

Sounds an awful lot like the current state of Super Bowl advertising.

What’s the last great, memorable, Super Bowl ad you can recall? Read More

January 25th, 2019

Laura Spaulding

Put a Marketing Professional on Your Nonprofit Board

Laura sits on the Make-A-Wish Nebraska’s Young Leaders Council.

Most nonprofit organizations have a board, or a variety of boards. Governing boards, advisory boards, working boards and more. But no matter how big or small, new or old your nonprofit is, you should have at least one marketing and/or PR professional on your board(s). Read More

January 24th, 2019

Laura Spaulding

Bozell Receives 21 Awards at the 2018 PRSA Paper Anvil

Creative marketing and public relations firm Bozell received 21 awards, including 13 excellence and 8 merits, at the 2018 Public Relations Society of America (PRSA) Nebraska Paper Anvil Awards Gala.

Awards of excellence were reserved for outstanding entries that did a superior job of meeting the stated goals and in achieving results. Awards of merit are entries that meet stated goals and demonstrate good results, according to PRSA Nebraska. Read More

January 10th, 2019

sgalusha

Esports – What is it, and why should you care?

Esports, an entertainment sector on the rise, is the competitive scene of video games. Compared to traditional sports, you don’t need to attain a specific physique or attend a high-profile university to get scouted for playing professionally. You just need proficiency at playing a video game.

With esports gaining in popularity, so too has the viewership. In August 2018, a global survey asked respondents, “How much of your online video viewing time is spent watching sports?” and “How much of your online video viewing time is spent watching people play video games online?” 65.5% of those surveyed watched sports, and 35.5% watched esports. Read More

January 8th, 2019

Jenna Baird

The Evolution of Digital Learning

“Graduate student Kelsey Prissel inspects a crystal lattice, a geometric representation of the repeating arrangement of atoms in a mineral.” © Washington University (wustl.edu)

It’s no secret that technology has made huge advancements in the last decade. And those  advancements have moved into the educational landscape with the exploration of technologies for student usage.

Inventions such as the Microsoft HoloLens have allowed students at Washington University in St. Louis and Hamilton College in Clinton, NY, to see crystal structures and anatomic make-ups in hologram form. Read More

January 2nd, 2019

Kathy Blobaum

Disruption in the Grocery Landscape

Traditional grocers have been losing market share to alternative formats for some time now, but with the rise of Amazon and their purchase of Whole Foods, the rate of change continues to accelerate. Walmart is also investing heavily in e-commerce and the retail giant is intent on competing with Amazon for the top spot in online grocery market share. Increasingly, consumers are gaining confidence in ordering groceries online. According to the Food Marketing Institute study conducted by Nielsen, the percentage of groceries purchased digitally is hovering around 5 percent today, AND is projected to capture more than 10 percent by 2025. Read More

December 27th, 2018

Robin Donovan

#MeToo Backlash

Sexual harassment has existed as long as sexuality has existed. In years past, some women spoke out and were vindicated, but many were humiliated and lived to regret their attempts to seek justice.

Over the years, it became clear that not all of the claims were valid, but it was also evident that far more of the legitimate complaints were left unvoiced.

Alyssa Milano’s request that victims respond to her tweet with a #metoo has changed the course of the relationship between the sexes irrevocably. The sheer volume of responses was the shot heard round the world, and that shot is not going back into the cannon. Read More

December 19th, 2018

Kerrey Lubbe

DISH Network with the Win!

Image © Dish Network

I’ll admit, I’m still one of those people who watches live television and watches the commercials. (I like to stay up on what advertisers are doing.) And I have to say, I was pleasantly surprised by how much I enjoyed the new Dish Network TV “Road Trip” commercial where three men discuss an unfortunate purchase of an old and questionable RV. It was really funny. I even found myself rewinding the DVR to watch it again. Which I think is a great sign of a good commercial. (I know I’d be happy if someone did that to one of my commercials.) But it got me thinking about funny commercials. They’re not easy. Read More