I just read an article discussing Johnson & Johnson and content creator Scarlett Dixon’s Instagram post that is so clearly staged with a bottle of Listerine that it’s laughable. To the point that it makes you wonder if the bizarreness was intentional. Read More

Co-authored by Rebecca Weber and Justin Henriksen

We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

THE Ohio State University – Urban Meyer – News Conference Provides Few Examples of Strong Public Relations Practices

As a football and athletics fan, I understand the reason why the Ohio State University Aug. 22 news conference suspending Urban Meyer was scripted in this manner. Read More

Bozell, a full-service advertising and public relations agency, announces the addition of eight new employees to the account service, public relations, media and digital departments. Read More

For better or worse, Twitter is still a thing. I’ve been a user since early 2008. Since then, it’s where I’ve learned about breaking news (Michael Jackson’s demise),  local matters (traffic issues and weather alerts) and, of course, my favorite topic, advertising.

A few recommendations on worthwhile advertising Twitter accounts to follow: Read More

It’s no secret that company culture is a huge deal to us here at Bozell. But we don’t just talk the talk – we really do also walk the walk when it comes to company perks like a free 24/7 snack bar, beer keg, flexibility and amazing company-wide parties. These things aren’t all just for fun though. Read More

Dear New Interns,

Bozell is full of incredibly talented people who know their stuff, and you get to work alongside them. We know you’re going to do great work and learn a ton, so let’s get you up to speed fast. Here are some things we, the interns of yesteryear, have discovered. Read More

Ron Anderson, 1936-2018.

Most of you won’t know the name, but you should. Ron Anderson was one of the humble, unsung greats in the ad business, and he played a vital role in not only the success of Bozell, but in fostering a second creative revolution in advertising.

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When consumers want to learn more about a business, where do they turn? Here’s a clue – the answer is no longer a three-inch yellow brick of a book that ends up on your doorstep. Read More

The answer is fairly simple. The Amazon environment is closer to product purchase than either Google or Facebook, and this proximity provides them more access to a variety of revenue streams. Apparently this phenomenon is causing Zuckerberg and Pinchai to reach for the Just for Men. Read More