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Justin Henriksen

Director of Interactive

Justin Henriksen
Director of Interactive

YANKTON, SD

I washed cars for my neighbor’s business as my first job. He had an eye for detail, and I learned to care about what I was doing, no matter what it was.

Sioux Falls actually feels more like home. I lived there for fifteen years, met my wife December of 2005 and we eventually had our son there.
 
UNIVERSITY OF SOUTH DAKOTA

I started in computer networking and then tried business with a marketing emphasis for a bit. Eventually, I landed in a design-specific program at Southeast Tech in Sioux Falls.

I needed to get focused.

2004, and early into 2005, was a turning point for me. I left my job, broke up with my long-time girlfriend and moved to Gulfport, Mississippi, to help after Hurricane Katrina. It was a year of crazy transition, but it put me on the right track.
 

NOUVO – FOUNDER

I started my own design and development shop after finishing my degree, and I’ve since had so many people tell me they wish they could start a business. I think it takes a person who has courage to step over the “I wish” into the “I do.” The “how can I” resolves itself quickly. At some point you jump, let yourself free fall and figure it out as you go.

One of our clients, a health insurance company, was looking for a way to cut down on time and money spent on nurses’ travel. When research showed most clients had access to smartphones, we found we could pair their phones with available tech and have patients take their own blood pressure and monitor glucose. Shipping this hardware to patients free of charge could eliminate up to 80 percent of nurses’ travel. Then … health insurance regulations changed. Unfortunately, the regulations kept us from executing the pitch, but I was really proud of our team.

We still kept the client and went on to build a health and fitness tracking portal that succeeded in blending emotion with education.

DOCUTAP – HEAD OF DESIGN

DocuTAP approached me looking for a head of design. The position combined healthcare, development and design – kind of my wheelhouse. I decided to sell my business, which wasn’t easy, and take the position. That being said, running my own business and then working for a fast-paced tech startup grew me in ways that are now coming to fruition. My time management improved, I learned the value of collaboration, mentorship, and above all, empathy for others.

Another deciding factor: When DocuTAP started recruiting me, my wife and I were talking about starting a family. We ultimately decided the structure and consistency of DocuTAP would be better for our future family than running my business. Our son Mister Miles was totally worth it.

It was around this time that I started building furniture. As a designer, especially a digital one, the stuff I build and make has a shelf life. Furniture was a physical medium I could design and create that had a potential to last a long time if I made something cool.

Another little side project? Helping start an urgent care.

BOZELL – DIRECTOR OF INTERACTIVE

My role sounds simple, but it can be complex. I have to think about the client first and not fall into what’s called “self-design,” which is thinking of yourself as the only end user. Keeping this in mind has already dramatically helped our team. We’ve won the Henry Doorly Zoo pitch, the First National Bank website redesign pitch and an existing client saw – that’s titanic!
 

Words to live by: “Work hard and treat people nicely.”

Justin's story

YANKTON, SD

I washed cars for my neighbor’s business as my first job. He had an eye for detail, and I learned to care about what I was doing, no matter what it was.

Sioux Falls actually feels more like home. I lived there for fifteen years, met my wife December of 2005 and we eventually had our son there.
 
UNIVERSITY OF SOUTH DAKOTA

I started in computer networking and then tried business with a marketing emphasis for a bit. Eventually, I landed in a design-specific program at Southeast Tech in Sioux Falls.

I needed to get focused.

2004, and early into 2005, was a turning point for me. I left my job, broke up with my long-time girlfriend and moved to Gulfport, Mississippi, to help after Hurricane Katrina. It was a year of crazy transition, but it put me on the right track.
 

NOUVO – FOUNDER

I started my own design and development shop after finishing my degree, and I’ve since had so many people tell me they wish they could start a business. I think it takes a person who has courage to step over the “I wish” into the “I do.” The “how can I” resolves itself quickly. At some point you jump, let yourself free fall and figure it out as you go.

One of our clients, a health insurance company, was looking for a way to cut down on time and money spent on nurses’ travel. When research showed most clients had access to smartphones, we found we could pair their phones with available tech and have patients take their own blood pressure and monitor glucose. Shipping this hardware to patients free of charge could eliminate up to 80 percent of nurses’ travel. Then … health insurance regulations changed. Unfortunately, the regulations kept us from executing the pitch, but I was really proud of our team.

We still kept the client and went on to build a health and fitness tracking portal that succeeded in blending emotion with education.

DOCUTAP – HEAD OF DESIGN

DocuTAP approached me looking for a head of design. The position combined healthcare, development and design – kind of my wheelhouse. I decided to sell my business, which wasn’t easy, and take the position. That being said, running my own business and then working for a fast-paced tech startup grew me in ways that are now coming to fruition. My time management improved, I learned the value of collaboration, mentorship, and above all, empathy for others.

Another deciding factor: When DocuTAP started recruiting me, my wife and I were talking about starting a family. We ultimately decided the structure and consistency of DocuTAP would be better for our future family than running my business. Our son Mister Miles was totally worth it.

It was around this time that I started building furniture. As a designer, especially a digital one, the stuff I build and make has a shelf life. Furniture was a physical medium I could design and create that had a potential to last a long time if I made something cool.

Another little side project? Helping start an urgent care.

BOZELL – DIRECTOR OF INTERACTIVE

My role sounds simple, but it can be complex. I have to think about the client first and not fall into what’s called “self-design,” which is thinking of yourself as the only end user. Keeping this in mind has already dramatically helped our team. We’ve won the Henry Doorly Zoo pitch, the First National Bank website redesign pitch and an existing client saw – that’s titanic!
 

Words to live by: “Work hard and treat people nicely.”

Read More

years in industry

12 years

years at bozell

1 year

client experience

  • First National Bank
  • Sioux Honey Association Co-op
  • Westlake Ace Hardware

Justin's Hometown

Yankton, SD

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