There are many avenues that companies and marketers utilize to maximize their reach. For large corporations all the way down to small, local businesses, sports have proven to be a great marketing tool. During sporting events like the Super Bowl, World Series or March Madness, you see big corporations spending their advertising dollars on commercial spots, trying to capitalize on the number of eyeballs that are watching. On the flip side, small businesses sponsor local sports, like youth teams and playing fields, in an effort to further engrain themselves into their communities. Read More

Photo credit: httpspatch.com/

We hear about brand all the time, and some folks are convinced that it is nothing more than an opportunity for the marketing community to spend your money on expensive media. It’s true that garnering and maintaining brand awareness is no cheap proposition, but in reality, brand is a whole lot more than a money pit. Brand can actually save your company. Read More

As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.

Brand equity has two parts:

• Brand identity, which builds value from who the brand is.
• Brand utility, which builds from what the brand provides.

Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More

Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, customer service and first access to new features. Read More

As marketers, we all know about the importance of having a consistent brand, right? But let’s be honest, you’ve probably taken parts of your marketing or advertising materials and frankensteined them for a one-off publication. Or maybe you got really creative in PowerPoint once and created your own ad for that newsletter sponsorship because you really didn’t have the budget to hire someone and it wasn’t a big deal anyway. Sounds familiar, yeah? Read More

Everyone who works in the marketing field is well aware of how much the media landscape has changed (and continues to change). Here are just a few key highlights from some brand new eMarketer reports on U.S. advertising spending that illustrate the biggest trends. Read More

Bozell, a full-service advertising and public relations agency, announces the addition of Dan Cooper as Creative Director and Mary Grabow as Director of Account Services. Read More

Image source: New York Times

If you’re not in the world of higher education, November 1^st is one day closer to Thanksgiving and a table full of comfort food. If you are, you know November 1^st is the deadline for early decision (ED). Read More

For a while, thanks to Joanna and Chip Gaines, everyone was trying to fit “y’all” into their vocabulary. And let’s face it, most of us can’t pull it off. Nevertheless, when there is a new, cool trend in words we’re all faced with a massive case of FOMO.

I get y’all. It used to be a joke, but thanks to the Gaines pair it’s caring and folksy and warm and fuzzy. Read More

One thing that is notable about 2018:  it’s been a big year for brick and mortar retailers to close a lot of doors. Headliners, of course, include Sears, Toys R Us and J. C. Penney, but a recent USA Today feature lists 21 companies closing retail locations – and that was just as of April! Read More