November 14th, 2018
When Can Your Brand Save Your Company?
We hear about brand all the time, and some folks are convinced that it is nothing more than an opportunity for the marketing community to spend your money on expensive media. It’s true that garnering and maintaining brand awareness is no cheap proposition, but in reality, brand is a whole lot more than a money pit. Brand can actually save your company. Read More
November 2nd, 2018
America: The Brand
As the election nears and the political attack ads and social media goes into overdrive I can’t help but think about our country’s brand.
Brand equity has two parts:
- Brand identity, which builds value from who the brand is.
- Brand utility, which builds from what the brand provides.
Being in marketing and focusing on how to market our client’s products and services, I wanted to take a deeper look at what we expect and need as people. Read More
November 1st, 2018
Sprout Social 2018 Agency Partner Summit Recap
Okay, so you’ve heard us talk about Sprout Social before. In case you don’t know, Sprout Social is the social media management software we use at Bozell to streamline and manage social media for our clients. We’re one of their founding agency partners, which means we get (and therefore, our clients get) a special access to this side of the platform. So, in addition to scheduling, evaluating social analytics, listening and managing day-to-day engagement, we receive exclusive pricing, customer service and first access to new features. Read More
October 22nd, 2018
The Importance of Brand Consistency
As marketers, we all know about the importance of having a consistent brand, right? But let’s be honest, you’ve probably taken parts of your marketing or advertising materials and frankensteined them for a one-off publication. Or maybe you got really creative in PowerPoint once and created your own ad for that newsletter sponsorship because you really didn’t have the budget to hire someone and it wasn’t a big deal anyway. Sounds familiar, yeah? Read More
October 17th, 2018
2018 is the Tipping Point for Media
October 15th, 2018
Bozell Announces Two Senior-Level Hires
Bozell, a full-service advertising and public relations agency, announces the addition of Dan Cooper as Creative Director and Mary Grabow as Director of Account Services. Read More
October 10th, 2018
Guiding Undergraduates to Your University vs. Your Competitor
If you’re not in the world of higher education, November 1st is one day closer to Thanksgiving and a table full of comfort food. If you are, you know November 1st is the deadline for early decision (ED). Read More
September 26th, 2018
Bespoke is the New Y’all
For a while, thanks to Joanna and Chip Gaines, everyone was trying to fit “y’all” into their vocabulary. And let’s face it, most of us can’t pull it off. Nevertheless, when there is a new, cool trend in words we’re all faced with a massive case of FOMO.
I get y’all. It used to be a joke, but thanks to the Gaines pair it’s caring and folksy and warm and fuzzy. Read More
September 20th, 2018
Prime Delivery. The New Milkman?
One thing that is notable about 2018: it’s been a big year for brick and mortar retailers to close a lot of doors. Headliners, of course, include Sears, Toys R Us and J. C. Penney, but a recent USA Today feature lists 21 companies closing retail locations – and that was just as of April! Read More
September 18th, 2018
Shopping for Brand Trust: Instagram’s Newest Endeavor
Instagram *may* be venturing into the world of e-commerce very soon. It’s currently fairly easy to shop products you see on Instagram – both through Shopping on Instagram and with second party apps like Like To Know It – not to mention the update Monday that now allows users to shop via Stories and the Explore page. Read More