Latest

Insights

June 12th, 2019

mganley

Cancel Culture: What it Means for Influencers and Brands

If you’re an avid watcher of YouTube, like myself, you probably noticed yet another YouTube “scandal” a couple of weeks ago. A classic tale of he said, she said. For one YouTuber in the beauty community, this resulted in a few million subscribers lost, unfollows from close friends, a few nasty tweets, and an overall rough week. Read More

June 5th, 2019

Robin Donovan

Topsy Turvey World or Conscious Capitalism

Last week I attended the Do More Good Conference in Lincoln, NE. Rand Stagen, the co-founder of Conscious Capitalism, was one of the speakers.

As I understand it, put simply, the world and its people used to be governed by religion and thereby compelled to “do good.” Business was kind of a bad seed – it was Capitalism. A dog-eat-dog mindset was encouraged. Read More

May 20th, 2019

Robin Donovan

Confidence in Women as Entrepreneurs

I recently read an article by Carol Roth about the 76 Challenges That Women Have to Overcome in Entrepreneurship. Seventy-six different professionals weighed in on the question and about 90 percent of the answers were the same: Women, and everyone else in the world, don’t have enough confidence in women. Read More

April 30th, 2019

beisert

Maybe You Should Sleep On It

If you’ve ever had a dream (most of us), you know they can
be fun, interesting and wildly bizarre. For instance, my last dream had the lush setting of the Ritz Carlton where I was stuck in a glass elevator with Michael Keaton and Ryan Reynolds, all of us wearing bright green St. Patrick’s Day outfits and holding French bulldogs. Before you can judge me, I’m sure you’ve had weirder dreams than that. Read More

February 1st, 2019

dmoore

The Advertising Subpar Bowl

Has Super Bowl advertising jumped the shark?
As way of explanation, here’s the definition of “Jump the shark”:
“Jumping the shark is the moment when something that was once popular no longer warrants the attention it previously received, particularly when attempts at publicity only serve to highlight its irrelevance… reaching a point at which far-fetched events are included merely for the sake of novelty, indicative of a decline in quality.”
Sounds an awful lot like the current state of Super Bowl advertising. Read More

January 25th, 2019

Laura Spaulding

Put a Marketing Professional on Your Nonprofit Board

Most nonprofit organizations have a board, or a variety of boards. Governing boards, advisory boards, working boards and more. But no matter how big or small, new or old your nonprofit is, you should have at least one marketing and/or PR professional on your board(s). Read More

December 27th, 2018

Robin Donovan

#MeToo Backlash

Sexual harassment has existed as long as sexuality has existed. In years past, some women spoke out and were vindicated, but many were humiliated and lived to regret their attempts to seek justice.
Over the years, it became clear that not all of the claims were valid, but it was also evident that far more of the legitimate complaints were left unvoiced.
Alyssa Milano’s request that victims respond to her tweet with a #metoo has changed the course of the relationship between the sexes irrevocably. Read More

December 3rd, 2018

Emily Burgess

Plan a Bold Event for 2019

A new year is approaching, and budgets are being crafted for 2019. It’s a great time to be bold. It’s time to consider new tactics to communicate the story of your brand and collect useful data. And I suggest planning for strategic events that compliment your marketing goals.
A Freeman Global Brand Experience Study reports that one third of CMOs are devoting 21-50 percent of their budget to experiential marketing. Read More

September 4th, 2018

rweber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

July 25th, 2018

Danny Wikowsky

Small Talk = Big Value

There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More