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November 19th, 2020

hmccain

Become BFFs with Change

“We have changes.”

These are the words no art director or copywriter wants to hear – doesn’t matter who says them. If we were in the office, you’d hear a large groan and maybe see a few eye rolls. Spoiler alert: Creatives always complain about changes. Just ask any account executive.

You see we’ve been caring for this obviously brilliant idea like it’s one of our own kids. We nurture it to its full potential and then anxiously send it out into the world, Read More

October 9th, 2020

Kelsey Pritchard

How Brands Can be Ready in an Age When Crisis is the Norm

“Nine times out of ten, it’s not a crisis.” That’s what I often told myself when I worked for a governor. The mantra was one of the things that helped me keep my cool when the pressure mounted from large volumes of letters, emails, calls, and social media comments from constituents and reporters.

Eight hundred emails from constituents on Syrian refugees?

The response can wait until the Department of Social Services weighs in.

Reporters camped outside demanding an answer on the transgender bathroom bill? Read More

August 26th, 2020

bozell

Episode 6: Why a Customer-centric Marketing Strategy Works Best

Creating a solid marketing strategy is no easy feat. But as someone who has led successful marketing campaigns for a number of well-known clients (like Warner Brothers and TD Ameritrade), Jackie Miller, Bozell’s CMO, shares some helpful insights in this month’s episode of Marketing Then & Now. From putting the client at the center of your planning to redefining the word “stakeholder,” Jackie offers insightful thought-starters on how to better understand your audience and put together a marketing strategy that is as efficient as it is effective. Read More

July 23rd, 2020

Kelsey Pritchard

Launching a Podcast: Why Promotion is Almost as Crucial as Content

Now might be the time to launch that podcast you’ve been daydreaming about. After taking a sharp nosedive in March and April thanks to COVID-19, podcast growth appears to be on the rise. While many are still working from home and practicing some social distancing, the fact that more people are hopping in their cars now has increased downloads and subscribers. Plus, there are all those new listeners who tuned in to podcasts for the first time when the pandemic began and they had more downtime. Read More

June 26th, 2020

hmccain

Welcome to the Gen Z Era

Sorry, millennials, your reign is over. Alas, it was short-lived, and we’ll always remember you for your avocado toast, but a new generation stepped up to the plate: Generation Z. Gen Z, born between 1995 and 2015, grew up in the Internet age. They think mail has always been digital and video chats were second nature to them even before COVID-19. They are confident, empathetic, diverse, independent and adaptable. And, even though many of them may only be kids, Read More

May 5th, 2020

Robin Donovan

Does COVID-19 Force A Choice Between Medical Health vs. Mental Health?

COVID-19 has instilled fear in everyone worldwide, and drastic measures are being taken to ensure the highest level of medical safety and keep this dreaded disease from spreading. The basic tenet behind these measures is known as social distancing – i.e. stay at home alone unless you need to shop for the basics to survive, and then plan carefully so you can get in, get what you need and get right back out and home again. Read More

March 23rd, 2020

bhartford

You Won’t Believe These Top 10 Brand Hacks During This Deadly and Terrifying Global Pandemic!

How to manage your brand while managing your bravery.

Clickbait never feels right, but right now the profiteering verbiage slices its serrated blade particularly deep. The coarse edges of badly framed infomercial-type ads cut into our collective purview like an angry fart. Read More

March 18th, 2020

bozell

Answers for Uncertain Times: A Q&A with Kim Mickelsen, CEO of Bozell

Q. What can businesses do during the global crisis caused by the pandemic?

A. I know it sounds strange but think and imagine. When times are good, we don’t take the time to think because we are busy getting things done. Now is the time to think and analyze. Worry and anxiety won’t get it done. The business world will be drastically different in a few months. Step back a bit and prepare for that future. Read More

March 5th, 2020

keggenberg

It’s Story Time with Your Host, Twitter

With new developments in facial recognition software (hello,
Clearview AI), online hackers becoming more and more sophisticated and privacy concerns growing amid social media users, it’s no wonder the average person is turning inward to reflect on just exactly who they’re sharing their content with. People are starting to opt for Close Friends Stories on Instagram and private Facebook Groups to ensure their content is going to only people they trust. Read More

February 19th, 2020

jvogel

Why “changing with the times” is a dangerous brand position.

Let’s start with a few questions. Does your brand operate from deeply held convictions—the reasons behind the quality behind the product behind the profits? Do those reasons permeate your entire organization? Are they evident to your audience if they don’t read the website “about” section? Read More