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December 3rd, 2018

Emily Burgess

Plan a Bold Event for 2019

A new year is approaching, and budgets are being crafted for 2019. It’s a great time to be bold. It’s time to consider new tactics to communicate the story of your brand and collect useful data. And I suggest planning for strategic events that compliment your marketing goals.
A Freeman Global Brand Experience Study reports that one third of CMOs are devoting 21-50 percent of their budget to experiential marketing. Read More

September 4th, 2018

Rebecca Weber

Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

July 25th, 2018

Danny Wikowsky

Small Talk = Big Value

There are so many factors that can come into play for an agency to be successful with their clients. Things like well-thought-out plans that exceed expectations, proper budget management and developing programs that have a high ROI are a few that come to mind. A very underrated and sometimes forgotten aspect of business is the importance of small talk. Read More

July 11th, 2018

jkruntorad

To Gen Z and Beyond

“You’re such a Millennial.”
It’s a phrase that can have a slew of conotations and can often be heard echoed throughout office spaces, coffee shops and public spaces alike.
But now, you’ll be hearing “You’re such a Gen Z,” and as a member of Gen Z, I suggest you don’t take it lightly. Why you ask? Because by 2020 the working Gen Z population will reach 2.56 billion and we’re here to make an impact. Read More

July 2nd, 2018

Rebecca Weber

The Hot, Heavy and Here-to-Stay Social Media Call-Out Culture

With great power comes great responsibility.” – Uncle Ben, Spiderman
Thanks to the internet, a seemingly never-ending social unrest, and our ability to make a global impact with just a few keystrokes, consumer power is at its height. Read More

June 29th, 2018

Bailey Williams

Keeping a Healthy Perspective as a Creatively Inclined Perfectionist

I’ve been a perfectionist from day one. In fact, during a routine high school physical, my family doctor said, “Not only do you prefer to have all your ducks in a row, but all feathers have to be laying the same way.”
Nailed it. Read More

June 8th, 2018

aschieruer

So You’re New to Networking

Wondering how to transition from classes to a career? Making the jump can be tricky, so here are some networking strategies you can use to find your new life in advertising.
Go to events.
I found out about Bozell’s internship program at Meet the Pros. Read More

May 16th, 2018

David Moore

So You Want to Be a Copywriter?

Recently, an aspiring copywriter asked for some advice on his portfolio. This is what I told him:
Here’s a little feedback, with one caveat: ask five different creative directors for an opinion, and you’ll get five different answers. So take mine with a grain of salt.* Preferably, kosher salt; the rough, coarse kind. Read More

January 30th, 2017

David Moore

Dispatch from Middle America: Why your Super Bowl ad will be a waste of money.

Marketers of America, I already know your Super Bowl ads are probably going to be a waste of money. Here’s why: The same know-it-alls who misread the American zeitgeist are the ones who are making your Super Bowl ad. Read More