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Episode 6: Why a Customer-centric Marketing Strategy Works Best

August 26th, 2020

Creating a solid marketing strategy is no easy feat. But as someone who has led successful marketing campaigns for a number of well-known clients (like Warner Brothers and TD Ameritrade), Jackie Miller, Bozell’s CMO, shares some helpful insights in this month’s episode of Marketing Then & Now. From putting the client at the center of your planning to redefining the word “stakeholder,” Jackie offers insightful thought-starters on how to better understand your audience and put together a marketing strategy that is as efficient as it is effective. Take a listen. And prepare to learn. 

Listen below or on Apple Podcasts, Spotify, Google Podcasts or likely wherever you listen to podcasts. And don’t forget to subscribe, leave a review and share with others.

One Comment

  1. Way to Go Girl! I am sooo glad you shared your podcast. You come across energetic and full of knowledge. You make your Mama proud.

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