March 12th, 2020



Fisher-Price launched a brand refresh effort in December of 2019. The work done by Pentagram, Wieden+Kennedy and Fisher-Price is a masterclass on brand expression. The coordination of different agencies, contrasted brand history, varied expressions across multiple touchpoints for multiple products, and a pitch-perfect execution like this doesn’t happen by accident. You would be forgiven if you thought that with money, size, and ubiquity, a brand refresh effort like this would be relatively common. Not easy, but certainly not a risky endeavor. Read More

March 5th, 2020


It’s Story Time with Your Host, Twitter

With new developments in facial recognition software (hello,
Clearview AI), online hackers becoming more and more sophisticated and privacy concerns growing amid social media users, it’s no wonder the average person is turning inward to reflect on just exactly who they’re sharing their content with. People are starting to opt for Close Friends Stories on Instagram and private Facebook Groups to ensure their content is going to only people they trust. Read More

July 3rd, 2019


Brands Are Winning Big Because Kids Are Shopping Small

When I was a kid, I used to love playing grocery store. My siblings and I would tape up old cereal boxes, wash out Tide bottles and anxiously wait until an egg carton was empty so we could collect it. Now, as a 20-year-old intern and a big sister of three little girls under the age of 10, I get to see a whole new generation of children get hooked on playing grocery store. Only this time, Read More

January 8th, 2019


The Evolution of Digital Learning

It’s no secret that technology has made huge advancements in the last decade. And those  advancements have moved into the educational landscape with the exploration of technologies for student usage.
Inventions such as the Microsoft HoloLens have allowed students at Washington University in St. Louis and Hamilton College in Clinton, NY, to see crystal structures and anatomic make-ups in hologram form. Read More

September 4th, 2018


Instagram TV is Here

Co-authored by Rebecca Weber and Justin Henriksen
We are so excited that Instagram TV has finally launched. One piece of the puzzle that seemingly has been missing from this platform is long-form vertical video. For marketers and businesses, this can build upon the growing need and proven success of sharing consumable content, which will impact your brand and bottom-line revenue. Read More

April 17th, 2018


Innovation Begins Here

It seems perfect that just as we wrapped up the 10-post series on innovation, authored by Innovation Coach, founder of LeveL5 Coach and guest-blogger, Dr. Michael Murray, that Harvard Business Review released the article What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation. Read More

April 11th, 2018


Navigating Your Innovation Journey, On Purpose

Over a ten-month period, innovation expert and guest blogger, Dr. Michael Murray has stepped us through the innovation process.
Through monthly posts, Dr. Murray has defined “innovation” and identified “innovators”.  He’s led us through the creative, the practical, the management and even the emotional aspects of innovation. Read More

March 7th, 2018


Navigating Your Innovation Journey: It’s All In Your Head

Even innovation has a “secret sauce”.  In the ninth segment of his 10-part series on the innovation process, Dr. Michael Murray, describes the ingredients, which are greatly a matter of mind.
“Innovation mindset” implies forward thinking, creativity, enthusiasm, courage, and taking risk. Read More

February 7th, 2018


Navigating Your Innovation Journey

What is the greatest threat to innovation in an organization? Innovation coach and guest blogger, Dr. Michael Murray reveals it in this eighth post of his 10-part series.
Great news! After a couple of iterations of testing and refining your potential solution, you’ve hit upon something that people seem to really like. You’re almost there, right? Well, not quite. Read More

January 10th, 2018


Innovation: How to Do It (Part 4)

This is the seventh post of Dr. Michael Murray’s 10-part series on Innovation, and in it he alerts us:
The Hard Work is About to Begin.
In the innovation process, Dr. Murray has described so far, he has led us through a series of steps that entail many creative steps. In this post, he leads us into prototyping and testing. It’s a step that can lead to the thrill of innovative breakthrough or the heartbreak of needing to find an alternate solution. Read More